The Rolling Stones have stepped into the world of fine fragrance with the launch of RS No.9.
The English rock band said the scent embodies their signature blend of “edge and elegance” and is an ode to the area of Soho in London, UK.
Developed in collaboration with category expert Nirvana Brands and merchandising subsidiary of Universal Music Group, Bravado, the limited-edition fragrance is said to channel the rebellious energy of 1960s Soho, which is the scene of the band’s first gig.
The launch marks an expansion of The Rolling Stones’ RS No.9 brand, which is already celebrated through their flagship store on Carnaby Street, London.
The fragrance takes inspiration from this very location, with the bottle design paying homage to the store’s graffiti-adorned floors and aesthetic.
It is a red apothecary-style bottle which features the band’s legendary tongue and lips logo.
Crafted by perfumer Catherine Selig, RS No.9 is described as an olfactory journey through The Rolling Stones’ legacy.
It has top notes of bergamot, lemon and worn leather, and base notes of oud, musk and patchouli.
“This was a dream project,” said Selig.
“I wanted to capture The Rolling Stones’ timelessness – their inimitable style, rebellious spirit and the feeling of freedom their music still inspires.
“Every note represents a different facet of the Stones’ legacy, from their soulful melodies to their on-stage unpredictability.
“This fragrance is a journey through their world, filled with richness, texture and bold contrasts.”
With only 999 bottles available, RS No.9 will be a true collector’s item, retailing at £99.99 for a 100ml.
Fans can purchase it at RS No.9 Carnaby in London, RS No.9 in Tokyo, Japan or online.
Ken Rushton, COO of Nirvana Brands, said: “Bottling the essence of The Rolling Stones in a unique and bold fine fragrance has been an incredible journey - and there is a whole lot more in the pipeline to come.”
David Boyne, Managing Director of Bravado, echoed the sentiment: “Creating this fragrance in partnership with Nirvana Brands has been such an exciting project for us as we continue to expand the RS No.9 brand.
“We look forward to giving fans the chance to further deepen their love for The Rolling Stones.”
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