THG’s tech arm Ingenuity has partnered with PwC to boost its digital ecommerce operations.
The British beauty and fashion retail group’s commerce division is teaming up with the international professional services brand to enhance its online customer experience.
The collaboration will span technology and digital services to “to accelerate brand growth through digital transformation,” read a statement from Ingenuity.
The deal will see PwC lead on the business strategy, research and design of the brand web stores, while Ingenuity will provide the technology and operations to create “a frictionless ecommerce experience”.
Ingenuity was set up by THG to offer technology and operation capabilities to consumer and direct-to-consumer (D2C) brands, including Elemis and Espa.
“We are delighted to form a strategic alliance with PwC that helps brands create engaging and relevant commerce experiences,” said Vivek Ganotra, CEO of Ingenuity.
“By bringing together PwC’s strategic and creative experience with Ingenuity’s proven ecommerce platform capabilities, our alliance will give in-house teams a launchpad to transform their digital operations.
“While ensuring that the customer experience and customer-brand relationship remains at the heart of the purchase.”
Tom Adams, PwC’s UK Experience Consulting and Marketing Transformation Leader, commented: “As ecommerce becomes an increasingly critical channel for client growth, we look forward to combining our… creative expertise with Ingenuity’s powerful ecommerce technology and operations.
“To help brands reduce costs, grow revenues and improve customer engagement, satisfaction and loyalty.”
It has been a rocky time for Ingenuity’s parent company THG, with an alleged shareholders revolt on the cards.
The company has also terminated discussions with US buyout firm Apollo Global Management over its preliminary takeover proposal, while CEO Matthew Moulding has hit back at the media’s negative press of the company.
The Manchester-based company owns companies including Glossybox and Lookfantastic.
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