UK – rule Britannia

Published: 4-Jul-2012
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UK cosmetics and toiletries sales enjoyed continued healthy growth in 2011, buoyed by BB creams, anti-agers and nail art among other trends. The Olympics and the Queen\'s Silver Jubilee also afforded brands the opportunity to market products a little differently

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It’s been a year of celebrations for the British Isles but with economic instability at home and elsewhere, how is the beauty industry holding up? Asks Julia Wray

In A Tale of Two Cities, pre-revolutionary France was described as “the best of times... the worst of times”. And while it may be hyperbolic to apply the same truths to modern day Britain, 2011/12 was certainly a period of highs and lows. From the carnival atmosphere of the Queen’s Diamond Jubilee to widespread dissatisfaction over austerity measures, UK consumers had much to cheer and grumble about.

On the whole however the UK C&T market enjoyed a strong 2011. Data from Euromonitor International shows value sales continued their upward trajectory, growing 4.2% to reach over £10.5bn.

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