The average consumer may be unaware that the aroma of their cosmetic and perfumery products is due to volatile organic compounds (VOCs). Indeed, there may be some in the industry who also do not think in these terms, but it is the case that for any chemical compound to have a scent, it must be capable of moving through the air and finding its way to the sensory organs in the nose. Anything that isn’t volatile simply won’t be smelled.
Understanding consumer perceptions of fragrance
Proton transfer reaction mass spectrometry for nose-space analysis of VOCs
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Huda Beauty crowned the most popular beauty brand in Q3 2025
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Colour Cosmetics
Opinion: The digital beauty sampling boom set to take over in 2026
Digital beauty sampling is no longer just an optional way to promote a brand. Instead, it is growing into a marketing mainstay that can help propel businesses even further. Will Glynn-Jones, founder of Send Me a Sample, explains