What goes into an eco-applicator?

Published: 16-Sep-2019 Featured companies: GEKA
Packaging Colour Cosmetics

With the vertTENTATION packaging concept, GEKA has created its most sustainable ever mascara pack. The packaging and applicators specialist tells Cosmetics Business about this green solution

You need to be a subscriber to read this article.
Click here to find out more.

We are living on this planet as if we have another one to go to; but there is no ‘planet B’. As a global production company, GEKA is aware of its special responsibility for maintaining a clean environment, and the company’s environmental management system is tailored to address different aspects of sustainability.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

Featured companies

We are a leading manufacturer, supplier and wholesaler for innovative high precision beauty application solutions including mascara, lip gloss, concealer, micro brushes and...
See more

You may also like

Packaging

GEKA continues to enforce its IP rights and protect its customers

Read more
Cosmetic applicator manufacturer GEKA GmbH has successfully enforced its design rights to the protected GentleLips applicator at the Cosmopack 2025 exhibition in Bologna

Trending Articles

  1. Glossier names Colin Walsh CEO as it aims to become ‘a true legacy brand’ Walsh, who has previously helmed the beauty divisions of Ouai and Procter & Gamble, will join the beauty company in October
  2. The best in British beauty: who made the cut Rare Beauty, Maison Francis Kurkdijan and Dr Sam's are just some of the exciting brands among the Pure Beauty Awards finalists this year
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Colour and packaging trends set to dominate beauty in 2026 Soft pink and matcha green colours, and more cinematic beauty campaigns, will dominate next year, alongside marketing that plays into ‘whimsy’ and ‘food indulgence’
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Doughnut-style applicators are the new lip balm trend Beauty’s doughnut craze continues, this time with packaging, as plush and squishy ‘doughnut’ applicator tips drive excitement in lip balms and glosses

Relevant companies

See more

Upcoming event

13th Annual Beauty Trends & Innovations Conference

24 September 2025 | London, UK See all

You may also like

Packaging

GEKA continues to enforce its IP rights and protect its customers

Cosmetic applicator manufacturer GEKA GmbH has successfully enforced its design rights to the protected GentleLips applicator at the Cosmopack 2025 exhibition in Bologna
Colour Cosmetics

GEKA celebrates a century of setting beauty standards at Cosmopack Bologna 2025

Visitors to Cosmopack Bologna 2025 can view the Golden Grace collection and meet with experts on GEKA’s 1920s themed stand at E2-F1 in Hall 15 from March 20 – 22 at the Bologna Exhibition Centre, Viale della Fiera, Bologna, Italy
Packaging

GEKA presents first 'Made in US' collection at MakeUP in Los Angeles 2025

GEKA, a leader in high-precision beauty application solutions and part of medmix, will unveil its latest collection of mascara, lip gloss, and brow styling innovations at MakeUP in Los Angeles 2025. Visitors to stand J31 will have the opportunity to experience firsthand GEKA’s newest developments in applicator technology, advanced formulations, and full-service beauty solutions at the Los Angeles Convention Center on February 12-13, 2025
Packaging

GEKA launches mascara brushes and fibers for perfect lashes at PCD Paris 2025

GEKA, a global pioneer of precision beauty application solutions and part of medmix, will premiere a new collection of mascara brushes and fibers at PCD Paris 2025, an event dedicated to the future of beauty packaging
Packaging

GEKA celebrates a century at the forefront of cosmetic packaging and applicators

GEKA, a global leader in high-precision beauty application solutions and part of medmix, is thrilled to celebrate 100 years of excellence and innovation. Across a century of success, the company has grown from crafting brushes to becoming a pioneer in brushes, applicators, packaging solutions and beauty tools
Packaging

GEKA danced contemporary at MakeUp in Paris 2024

The high-precision brush and applicator expert, GEKA, was presenting its makeup collection CONTEMPORARY at MakeUp in Paris on May 29-30
Packaging

GEKA dances contemporary at MakeUp in Paris 2024

The high-precision brush and applicator specialist GEKA is presenting its makeup collection CONTEMPORARY at MakeUp in Paris on May 29-30
Subscribe now