How YSL Beauty is using social media to save lives

By Amanda Pauley | Published: 9-Nov-2023

The brand’s new digital series Mistaken for Love highlights the nine key warning signs of intimate partner violence

You need to be a subscriber to read this article.
Click here to find out more.

YSL Beauty has launched a new social media series to help educate consumers on intimate partner violence (IPV).

Mistaken For Love is a nine-piece digital campaign that highlights the key warning signs associated with IPV, which can “often be disguised as passionate love”. 

These include humiliation, manipulation, jealousy, control, intrusion, isolation, intimidation, blackmailing and ignoring. 

Mistaken For Love is

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like