YSL has appointed Tom Pecheux as its new Global Beauty Director.
The make-up artist has worked in the beauty industry for three decades and has created looks for the likes of Chanel, Balmain, Lanvin and Emilio Pucci.
As well as the runway, Pecheux was previously Make-up Director at Estée Lauder. He was also involved in creating the Shiseido make-up brand and Colour Creator, while in 2001 he helped the brand launch its Beauty Navigator. Pecheux has been credited for transforming Shiseido into a beauty empire.
In his new role, Pecheux will work with the other YSL ambassadors to create looks for advertising campaigns, product development and providing ‘how-tos’.
Pecheux succeeds Lloyd Simmonds, who was at the company for six and a half years.
Stephan Bezy, International General Manager at YSL Beauté, said: “I am delighted to welcome Tom Pecheux as the new Global Beauty Director.
“We are proud to collaborate with such a talent and creative mind.”
Pecheux said in YSL’s Instagram announcement: “At Yves Saint Laurent we aren’t just selling make-up we are selling an attitude and that attitude is embedded in the colours, the textures and the materials.
“And I adore that about make-up, to create the tool to make that woman feel good or to feel sublime. I simply do not understand how one cannot take pleasure in making oneself pretty.”