Latest

P.Louise raises £70,000 for Cash for Kids following donation shortages

The viral beauty brand donated a portion of full price orders to the charity for the third year, with founder Paige Williams personally donating gifts to Cash for Kids following shortages

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Year in review: 2025’s biggest beauty stories and headlines

A look at the beauty industry news stories and headlines that dominated in 2025, covering sweeping tariffs, job...
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Sacheu Beauty appoints CFO and CMO to help ‘scale’ the business

Former Topicals executive Connie Kim has joined the US indie make-up company to run its financial operations, while ex-Vegamour executive Michelle Miller will lead its marketing
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Polite Society enters skin care with hybrid make-up mist

Co-founders of the make-up brand, Jerrod Blandino and Jeremy Johnson, looked to Korea’s ‘glass skin’ trend when formulating the brand’s first skin care launch, French Rose Milk
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Huda Beauty crowned the most popular beauty brand in Q3 2025

Huda Kattan’s namesake make-up brand secured the top spot on The Cosmetify Index, despite a social media backlash, while the return of Kylie Cosmetics’ lip kits helped Kylie Jenner’s company land at number two
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How skin biomarker analysis is revolutionising dermocosmetics in 2025 and 2026

Skinobs’ founder and CEO Anne Charpentier examines how biomarker-based diagnostics are reshaping dermocosmetics and personalised beauty

Mia Young joins Ulta Beauty as SVP Cosmetics

Young joins the beauty retail giant from skin care brand Tatcha, and will oversee Ulta Beauty’s fragrance, make-up and private label
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Cosmetics Business team picks: 5 trends destined to shake-up beauty in 2026

Spicules, wearable maximalism, metabolic beauty, elevated essentials and advanced skin care for ‘Ozempic face’ will dominate the cosmetics sector in 2026. This is why…

SK-II tops first ‘Brand Aura Index’ for influencer marketing in Asia

Premium Japanese skin care brand SK-II has topped marketing intelligence platform Kolr’s inaugural Brand Aura Index, beating the likes of L’Oréal-owned Lancôme, Rihanna’s Fenty Beauty and Chanel

Catch up on our free Cosmetics Business Roundtables

The Cosmetics Business Roundtables is a series of webinars exploring of the most important and emerging topics within the beauty industry

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Male Grooming

Google’s 2025 trending beauty search terms: Butter yellow, Thanos and mocha mousse

Beauty featured heavily in the tech giant's list of searches that have experienced a traffic spike this year, ranging from nail art and hair colour, to avant-garde hair styles
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Digital

5 major beauty fails of 2025: sun burn tanning trends to dystopian skin care

The Cosmetics Business team share their views on the 2025 beauty moments that are best left behind as we head into 2026, from sun burn tanning trends and insincere advertising, to unnecessary skin care aimed at young children aged three-plus
Hair Care

Hair Care Trends 2026: Innovations for the Next Generation of Hair Health - ON DEMAND NOW

This special two-part webinar, the fifth and final Cosmetics Business Roundtables event for 2025 explored Hair Care Trends 2026: Innovations for the Next Generation of Hair Health. Part one took place on 4 December and part two on 11 December — sign up once for access to both
Skin Care

Molly Sims’ YSE Beauty closes $15 million Series A funding round

The funding round, led by Silas Capital, has raised fresh investment for the skin care and colour cosmetics brand following a strong year and its Sephora rollout
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Colour Cosmetics

Charlotte Tilbury is the most recommended beauty brand by AI this Christmas

The Puig-owned make-up company has topped a list of beauty brands being recommended the most by artificial intelligence (AI)-powered chatbot ChatGPT for the 2025 holiday gifting season
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Marketing

Opinion: The digital beauty sampling boom set to take over in 2026

Digital beauty sampling is no longer just an optional way to promote a brand. Instead, it is growing into a marketing mainstay that can help propel businesses even further. Will Glynn-Jones, founder of Send Me a Sample, explains
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Body Care

Is the bath dead? Inside the rise of shower’s wellness power

As more and more consumers show preference to showers, we discover why baths are falling out of favour and what this means for beauty brands looking to create at-home moments of tranquility for consumers
Manufacturing

L’Oréal invests €60 million in Gauchy plant due to ‘strong growth’ in its perfume business

The beauty giant said it is reaffirming ‘the importance of its socio-economic footprint in France’ with this new investment in the plant, which manufactures fragrances for brands in its Luxe Division
Regulatory

FDA unveils plans for new sunscreen ingredient use in US products

The US Food and Drug Administration (FDA) agency is proposing to add bemotrizinol as a permitted active ingredient for use in sunscreens
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Packaging

4 packaging trends that will dominate beauty in 2026

The industry’s leading packaging design experts reveal which trends will shape and shift with beauty in the new year, from printed imperfections and emotional wellness to streamlined materials
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Ingredients

Inflammation care is a key skin longevity trend for 2026

Consumer demand for skin care that targets inflammation is growing, but how can brands sidestep the restrictions on product claims? Julia Wray reports

Sponsor content

Sweetch Strengthens Its Scientific Leadership with the Acquisition of Laboratoire Greenpharma

Sweetch, a science-driven developer of sustainable cosmetic ingredients, announces the acquisition of Laboratoire Greenpharma, a recognised R&D specialist in natural...

SphingoCare DS-Ceramix V - Bio-designed barrier and moisture reinforcement for sensitive skin

Beyond striking preclinical biomarker results, proven barrier reinforcement, instant and long-lasting hydration, some new tests demonstrated DS-CERAmix-V visible comfort...

Beauty that empowers - how sustainable palm oil sets brands apart

It is already widely accepted that competition in the beauty sector - or any sector - will require more than product quality. Most cosmetic brands today have stepped up...

EPL's r-Platina packaging tubes already meet the PPWR requirements for 2038 and achieve the highest RecyClass rating

EPL sets standards in sustainable packaging development for FMCG

Beauty retailers Nocibé and Douglas partner with Concept4 for christmas advent calendar expansion

Nocibé and Douglas have launched their highly anticipated Christmas Beauty Advent Calendar nationwide, developed in collaboration with Concept4, a global partner to...

Cosmoprof India 2025 confirms its strategic relevance for the Indian beauty industry

With nearly 13,000 visitors and 200 qualified buyers, the show reinforces its reputation as India’s premier B2B platform for beauty professionals

Discover Bazille Light: The new generation of refillable perfume packaging

New Bazille Light line with SNI 15 screw pump and filly cap

Sepifriend range: care specially designed for animals

Seppic launches Sepifriend, a dedicated range of ingredients for pet hygiene and care. Meeting the rising demand for high-quality products for pets, this line offers safe,...

Paris Packaging Week celebrates its 25th anniversary with an iconic milestone edition

On 5 and 6 February 2026, Paris Packaging Week will celebrate its 25th anniversary, marking 25 years of innovation since the launch of PCD in 2001, the original event...

Quadrant2Design launch virtual exhibition stand showroom with beauty brand

Quadrant2Design, the UK’s leading designer of modular, reusable exhibition stands have chosen a beauty brand to demonstrate their sustainable solution in a virtual...

Winners of the Cosmoprof India and Cosmopack India 2025 Awards announced

India’s finest in beauty innovation were honoured at the Cosmoprof India Awards & Networking Night, celebrating excellence, creativity, and impact across the industry

Benefit Cosmetics and Lumson together for the new POREfessional Smoothing and Blurring Foundation

By combining design, functionality and personality, what emerges is an eye-catching packaging able to showcase at its best the formula it guards. Just like the new...

Featured companies

We are a world-leading, global one-stop shop for natural oil ingredients, boasting Europe’s largest online technical database of over 950 products. Our purpose at o&3, is to... We are a global specialty ingredient supplier to the beauty and personal care industry, dedicated to meeting evolving consumer needs along with our commitment to sustainability... The Roundtable on Sustainable Palm Oil (RSPO) is a global partnership to make palm oil sustainable. Formed in 2004 in response to the global call to seek solutions for... Givaudan Active Beauty offers an extensive portfolio of innovative cosmetic active ingredients designed to bring beauty to the world. Inspired by the beauty needs of consumers...
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Latest Media See all

Cosmetics Business Stand Side with Nuon Medical at Luxepack Monaco 2025

Cosmetics Business Stand Side with Nuon Medical at Luxepack Monaco 2025

Cosmetics Business Stand Side with Sharon Personal Care at in-cosmetics Global 2025

Cosmetics Business Stand Side with Sharon Personal Care at in-cosmetics Global 2025

Cosmetics Business Stand Side with Vantage at in-cosmetics Global 2025

Cosmetics Business Stand Side with Vantage at in-cosmetics Global 2025

Cosmetics Business Stand Side with Elementis at in-cosmetics Global 2025

Cosmetics Business Stand Side with Elementis at in-cosmetics Global 2025

Latest Reports See all

Inflammation care is a key skin longevity trend for 2026

Consumer demand for skin care that targets inflammation is growing, but how can brands sidestep the restrictions on product claims? Julia Wray reports

Sticky rice, sesame and salt: Fragrance will enter its 'swavoury' gourmand era in 2026

‘Grown up gourmands’ will gain momentum as savoury notes merge with sweet to create an elevated code of comfort

Neuroscience and beauty innovation: key trends to watch in 2026

Vague 'neuro claims' are out and evidence-aligned approaches that respect the current state of neuroscience are in, proving how skin care routines and fragrance can support the...

‘Resilient’ beauty is the new standard for skin, hair care and make-up in 2026

Serums that build skin resilience; scalp treatments that make hair more resistant and make-up that lasts all day. Resilient beauty gives consumers the long-term support they...

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Upcoming events See all

Cosmoprof North America Miami 2026

27-29 January 2026 | Miami, USA

Paris Packaging Week 2026

5-6 February 2026 | Paris, France

Sustainability & Green Chemistry: From Claims to Credible Impact

26 February and 5 March 2026 | Virtual

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Pure Beauty is a Cosmetics Business’ magazine that prides itself on being beauty’s global outlook. Our award-winning team of journalists explore the forward-looking trends and movements that impact brand owners and retailers around the world.