Vichy Laboratories scores PSG footballer Vitinha as Global Brand Ambassador

By Lollie Hancock | Published: 27-Apr-2026
Male Grooming Marketing

The L’Oréal-owned dermocosmetics brand has tapped Paris Saint-Germain midfielder Vítor Machado Ferreira, known as Vitinha, to front campaigns as the brand’s new Global Ambassador

Vichy Laboratoires has named Paris Saint-Germain midfielder Vítor Machado Ferreira, known as Vitinha, as its new Global Brand Ambassador.

Vitinha joins the L’Oréal-owned dermocosmetics brand as it sets out to strengthen its presence in the “integrated health space” as it looks to highlight “the connection between physical performance, recovery, and dermatological care”.

The Portuguese football star will front several upcoming campaigns for Vichy Dercos Anti-Dandruff, Dercos Anti-Hair Loss, and a new line of Vichy Deodorants.

"I am incredibly proud to join Vichy Laboratoires,” Vitinha said in a statement. 

“As a professional footballer, performance and attention to detail are a part of my daily life. 

“Finding a solution that works under the pressures of my career, was a game-changer, and I am excited to work with a brand that combines science and performance."

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Vichy added in a statement: “As a professional athlete exposed to intense training, sweat, and environmental and mental stressors, he [Vitinha] has experienced his fair share of scalp concerns and turned to Vichy Laboratoires for help. 

“His personal experience makes him a compelling advocate for the science-led efficacy Vichy is renowned for.”

Jamel Boutiba, Global Brand President of Vichy Laboratoires, said: "Vitinha embodies a generation focused on health, performance, and longevity. 

“He is both highly talented and authentically relatable, making him a strong partner to highlight the importance of scalp, skin, and hair health."

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