A new report from Diagonal Reports argues that spas are shaping a new concept of beauty because they have blurred traditional distinctions between beauty, well-being and health. The report attempts to clarify the term which it says has become somewhat confused, having been attributed with assorted meanings, old and new.
"As the spa sector develops, the emerging 'spa' market will include further variations on the spa concept, both in terms of facility type and the treatments offered," says the report. "Emerging spa concepts will cover medspas and spas in hospitals, dental practices, airport and department store spas.
"This market shift towards 'total beauty' has implications for the entire personal care and cosmetics market. Some traditional salons would not recognise this change in consumer behaviour and have seen sales stagnate. Likewise beauty product formulators who do not adapt may also find their market considerably reduced."