How MUA Danessa Myricks is building a ‘forever’ beauty brand

By Lynsey Barber | Published: 11-Feb-2026

The founder of Danessa Myricks Beauty reveals how she built a profitable beauty brand that pioneers hybrid skin care and make-up with community and innovation at its heart, and what is next for the brand in 2026

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MUA Danessa Myricks is building her eponymous beauty brand to last. 

Although the entrepreneur found viral fame with products such as the Danessa Myricks Beauty Yummy Skin Blurring Balm – a creamy balm-to-powder formula with blurring benefits and a range of inclusive skin tones – Myricks s building a “forever” brand with community and innovation at its heart.

The brand’s Yummy Skin franchise has undoubtedly helped secure Myricks’ reputation as one of the beauty industry’s pioneers bringing skin care to make-up.


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Additions to the range since Blurring Balm’s debut in 2022 include Serum Skin Tint – a tinted moisturiser – and Blurring Balm Spray –a make-up setting spray.

All these products embody the brand’s signature high-performance, multi-tasking, skin-improving, inclusive and easy-to-use approach, with items aimed at professionals and novices alike.

Now, the launch of Myricks 10/10 Barrier Boost, a hyaluronic acid and ectoin plumping serum, marks a doubling down in this space.

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