Donni Davy is on fire. Not only has the MUA wrapped on season three of HBO drama Euphoria – which is set to air this April – but she is also breaking into Britain, bringing her maximalist make-up brand, Half Magic, to retailer Sephora UK.
As the daughter of an artist and a graphic designer raised in Los Angeles’ Venice Beach, US, creativity was ingrained into Davy’s life from the outset, eventually taking her talent from canvases to make-up artistry on faces.
After a few years spent on-set in Hollywood honing her skills with special effects and storytelling, Davy found herself heading up the make-up department for Euphoria.
Her bold and complex looks on the show’s stars – including actors Zendaya, Jacob Elordi and Sydney Sweeney – have become one of the biggest talking points of Euphoria, catapulting Davy to new heights. .
The enchanting tale of how Half Magic came to be
The birth of Davy’s brand Half Magic was somewhat unconventional – a beauty love child born to the MUA following the cult obsession with the looks she created for the HBO show.
“The make-up [on the show] blew up [online], so my friends at A24, who produced Euphoria, called me up and said ‘we think you should do a make-up line’,” she explains.
The range, co-founded with the production company, took heavy inspiration from the looks Davy created in the first two seasons of the television show, with the make-up artist applying the same intuitive approach to building products as she did building looks.
“A lot of my process on the show with designing the looks is based on feeling and intuition, and what the characters are going through, reading through the lines, and, of course, collaborating with
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