Brands from Estée Lauder Companies take the top five slots in the mobile category in the latest index of beauty brands from market research company L2 Thinktank.
Estée Lauder brands dominate mobile category
Lauder offers a 'cohesive mobile experience'
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The Ordinary spotlights New York City transit problem with free bus shuttle service
Read moreThe skin care brand’s latest stunt aims to provide a ‘solution’ to a New York City transportation pain point, running a free express shuttle from Williamsburg’s Domino Park to Prospect Park in Brooklyn to cut the usual commuting time in half
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Skin Care
The Ordinary spotlights New York City transit problem with free bus shuttle service
The skin care brand’s latest stunt aims to provide a ‘solution’ to a New York City transportation pain point, running a free express shuttle from Williamsburg’s Domino Park to Prospect Park in Brooklyn to cut the usual commuting time in half
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Marketing
Inside the modern beauty discovery dilemma and how brands can beat it
Beauty shoppers are not lacking options but relevance, argues Ayesha Mace, Senior Beauty Manager at Pinterest UK. The social media whizz reveals how visual search can tackle this issue, creating more personal journeys that blend inspiration and commerce
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Retail
The Ordinary takes swipe at ‘overinflated language’ used to sell beauty via global pop-up
The Ordinary’s grocery store experience, taking place in six cities globally, claims to reveal the ‘buzzwords and tactics’ brands use to justify inflated prices, stating: ‘if beauty mark-ups were applied to everyday groceries, we would never stand for it’
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Colour Cosmetics
Clinique partners with Crayola on ‘fun’ campaign for Chubby Sticks expansion
The Estée Lauder Companies-owned beauty brand is betting big on nostalgia, adding new additions to its 29-year-old Chubby Sticks franchise and marking the occasion with a playful partnership with art supplies maker Crayola