Estée Lauder brands dominate mobile category

Published: 2-Feb-2015
Marketing

Lauder offers a 'cohesive mobile experience'

You need to be a subscriber to read this article.
Click here to find out more.

Brands from Estée Lauder Companies take the top five slots in the mobile category in the latest index of beauty brands from market research company L2 Thinktank.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

Fragrance

Balmain Beauty breaks into prestige fragrance market with Destin de Balmain

Read more
This floral-fruity eau de parfum is the next step in Balmain Beauty’s – the beauty arm formed as a joint venture between Estée Lauder Companies and the fashion house – luxury fragrance journey

Trending Articles

  1. Balmain Beauty breaks into prestige fragrance market with Destin de Balmain This floral-fruity eau de parfum is the next step in Balmain Beauty’s – the beauty arm formed as a joint venture between Estée Lauder Companies and the fashion house – luxury fragrance journey
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    NYX and Pinterest tap ‘Gimme Gummy’ trend for LA pop-up targeting Gen Z The two-day activation will focus on sensory play, bright colours and ASMR-driven aesthetics – a trend highlighted in Pinterest Predicts 2026 trend report – to showcase NYX Professional Makeup’s new Jelly Job lip gloss
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    L’Oréal Paris Cosmetics launches biggest UK collaboration – 1Rebel ‘takeover’ for Extensionist Mascara The month-long activation includes sponsored classes and a pop-up roadshow which centre on newly launched L’Oréal Paris Telescopic Extensionist Mascara, aiming to target young professionals in an authentic way
  4. Clinique partners with Crayola on ‘fun’ campaign for Chubby Sticks expansion The Estée Lauder Companies-owned beauty brand is betting big on nostalgia, adding new additions to its 29-year-old Chubby Sticks franchise and marking the occasion with a playful partnership with art supplies maker Crayola
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    The untold story of… Lush’s Bath Bomb The British beauty retailer lifts the lid on how its 37-year-old Bath Bomb product has become a category-defining bathing item in Cosmetics Business’ ‘Untold Story’ series

Upcoming event

Sustainability & Green Chemistry: From Claims to Credible Impact

26 February and 5 March 2026 | Virtual See all

You may also like

Fragrance

Balmain Beauty breaks into prestige fragrance market with Destin de Balmain

This floral-fruity eau de parfum is the next step in Balmain Beauty’s – the beauty arm formed as a joint venture between Estée Lauder Companies and the fashion house – luxury fragrance journey
You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

Bumble and Bumble hair brand behind Charli XCX’s The Moment

The Estée Lauder Companies-owned hair care brand worked closely with hairstylist Matt Benns on A24’s new film, a mockumentary following singer Charli XCX as she gears up for her first arena tour
Colour Cosmetics

Clinique partners with Crayola on ‘fun’ campaign for Chubby Sticks expansion

The Estée Lauder Companies-owned beauty brand is betting big on nostalgia, adding new additions to its 29-year-old Chubby Sticks franchise and marking the occasion with a playful partnership with art supplies maker Crayola
Colour Cosmetics

Estée Lauder signs British actress Daisy Edgar-Jones as Global Ambassador

The Normal People star’s first campaign will launch on 2 February, with Estee Lauder stating her ‘innate sense of style will inspire consumers across generations’
Colour Cosmetics

MAC Cosmetics appoints MEOVV star Ella as Global Ambassador

The South Korean-American singer, and member of girl band MEOVV, is the face of the Estée Lauder Companies-owned make-up brand’s new Powder Kiss products
You need to be a subscriber to read this article.
Click here to find out more.
Media

5 major beauty fails of 2025: sun burn tanning trends to dystopian skin care

The Cosmetics Business team share their views on the 2025 beauty moments that are best left behind as we head into 2026, from sun burn tanning trends and insincere advertising, to unnecessary skin care aimed at young children aged three-plus
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

From Bobbi Brown to The Ordinary: 2025’s most impactful beauty book launches

Hardback and coffee table-style books that bust misleading skin care myths, decode formulation jargon and share key business advice have been created by beauty big hitters, including Caroline Hirons, Anastasia Soare, Puig and more
Subscribe now