Brands from Estée Lauder Companies take the top five slots in the mobile category in the latest index of beauty brands from market research company L2 Thinktank.
Estée Lauder brands dominate mobile category
Lauder offers a 'cohesive mobile experience'
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Opinion: Does Jo Malone London’s Fortnite collaboration deliver on its Gen Z marketing potential?
Read moreJo Malone London has brought its newly launched Sea Salt & Bergamot collection to video game Fortnite. Cosmetics Business’ resident gamer Alessandro Carrara delves deep into the collaboration, answering all of your burning questions around this bold new marketing choice
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Fragrance
Opinion: Does Jo Malone London’s Fortnite collaboration deliver on its Gen Z marketing potential?
Jo Malone London has brought its newly launched Sea Salt & Bergamot collection to video game Fortnite. Cosmetics Business’ resident gamer Alessandro Carrara delves deep into the collaboration, answering all of your burning questions around this bold new marketing choice
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Fragrance
Jo Malone London debuts first gaming collaboration with Fortnite to promote Sea Salt & Bergamot
The Estée Lauder Companies-owned fragrance brand is bringing its newly launched Sea Salt & Bergamot collection, inspired by the wild waters of the British coast, to new audiences via a new partnership within the Fortnite Creative sandbox, a separate non-violent game mode found within Epic Games’ ‘Battle Royal’ shooter video game
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Colour Cosmetics
MAC Cosmetics taps ‘fearless’ Chappell Roan to front 2026 Viva Glam campaign
Singer and ‘camp icon’ Chappell Roan is the face of MAC Cosmetics Viva Glam charitable initiative, fronting a three-piece limited edition lipstick collection, with the make-up giant donating 100% of sales to organisations championing equality
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Colour Cosmetics
The untold story of… Clinique’s Almost Lipstick Black Honey
With seven Clinique Black Honey Lipsticks sold every minute globally, the Estée Lauder Companies-owned brand reveals how its 55-year-old sheer berry balm has remained a category-defining make-up item in Cosmetics Business’ ‘Untold Story’ series