Estée Lauder praised for content marketing strategy

Published: 10-Nov-2014
Marketing

In July, Estée Lauder made a move that hinted at de-prioritisation of content.

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Integrating brand content with other marketing efforts is one of the top barriers to effective content marketing, according to digital marketing analyst L2 ThinkTank, which cites Estée Lauder as an example of how to do it right.

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