Estée Lauder rolls out global strategic modernization initiative
The Estée Lauder Companies Inc has appointed Christopher Wood to lead the company’s Strategic Modernization Initiative (SMI) as it moves into its next phase. Wood has been with Lauder since 1993, most recently at the company’s affiliate in Korea, and will move to New York to take up the newly created position of senior vice president, global strategic modernization initiative by 15 April 2010. He will oversee all aspects of the SMI project, including ongoing design and execution, integration of people and processes and timing of future phases.
The Estée Lauder Companies Inc has appointed Christopher Wood to lead the company’s Strategic Modernization Initiative (SMI) as it moves into its next phase. Wood has been with Lauder since 1993, most recently at the company’s affiliate in Korea, and will move to New York to take up the newly created position of senior vice president, global strategic modernization initiative by 15 April 2010. He will oversee all aspects of the SMI project, including ongoing design and execution, integration of people and processes and timing of future phases.
The company launched its SMI effort a few years ago and it has so far been rolled out mainly to select functions and certain manufacturing operations. The next phase will take it into the affiliates and regions.
At the moment Lauder’s Aveda brand, UK manufacturing operations and North American financial backbone are using SMI processes. Its nine North American facilities are due to go live this spring followed by the affiliates and regions. The whole project should be largely completed by 2012.
Hervé Bouvier, currently in charge of the Estée Lauder brand in Asia Pacific, will take over as Korea general manager.