French skin care brand to raise £10,000 for Marine Conservation Society

Skin care brand Thalgo has announced the start of a fundraising initiative to support the Marine Conservation Society (MCS). The French company, which specialises in the thalassotherapy – or sea therapy – concept, has committed to raise a minimum of £10,000 in the next year for the MCS, helping the charity to protect UK sea, shores and wildlife.

Funds will be raised via donations from the sale of Thalgo’s five key products: Marine Algae Cleansing Bar (£1 donation), Thalassobath Sea Salts (£2), Plasmalg Gel (£2), Ocean Memory Cream (£3) and Ocean Memory Deep Sea Scrub (£3), and the money raised will benefit three key areas: clean seas, sustainable fisheries and marine wildlife.

“The Marine Conservation Society is a most natural and sympathetic partner with Thalgo, as our unique selling point of using marine active ingredients is wholly dependent upon taking elements from clean and unpolluted seas, in an environmentally sustainable way,” said Marian Green, md, Thalgo Group UK Ltd.

Thalgo will be taking part in various MCS schemes, to support the charity’s work. Next spring the Thalgo Group UK team will be participating in MCS’s Beach Clean-up Day, whereby the company will ‘adopt’ a beach and invite staff and customers to survey the littering and pollution, before doing a thorough clean up.

It will also be co-marketing the Sea and Me initiative with MCS, which encourages people to upload their favourite beach/sea image and memory.

Thalgo will be producing point-of-sale material, to educate customers about the products involved in the fundraising offer. In addition, it will include MCS content within its e-mail newsletters and twice-yearly Thalgo News magazine.