L’Oréal Paris has announced the launch of its largest loyalty programme to date, called Worth It Rewards.
The initiative is designed to reward consumers across the brand’s four categories: cosmetics, hair colour, hair care and skin care.
Consumers that sign up to the programme will be offered exclusive benefits including a welcome package, birthday present and money-saving vouchers.
The scheme also allows consumers to donate reward points to charities supported by L’Oréal Paris linked to its Women of Worth honouree programme.
Tim Coolican, President, L'Oreal Paris USA, said: “The 'Worth It Rewards' program links L'Oreal Paris' brand purpose with our customers' passion for beauty products.
“We are excited to offer them more of what they love – more beauty rewards, more exclusive experiences and more opportunities to give back.”
L’Oréal Paris used to operate its Gold Rewards scheme in the US although this was suspended to make way for new developments.
Consumers are able to link their pre-existing loyalty cards on the Worth It Rewards site.