Mobile commerce continues on upward growth trajectory

Published: 31-May-2013
Retail

Smartphone visits to a host of beauty retailer mobile sites increased 60% in the year to April 2013


Mobile commerce is at an all time high, according to new figures from mobile commerce platform Branding Brand. Its latest Mobile Commerce Index, which analysed a host of mobile sites for beauty retailers including Bath and Body Works, Benefit Cosmetics and Sephora, found smartphone visits increased 60% in the year to April 2013.

Tablet visits also grew – climbing 50% during the period, while smartphone orders increased 85% and tablet orders increased by 52%. “Our numbers show that 30% of total e-commerce traffic now comes from smartphones and tablets,” said Chris Mason, Branding Brand CEO. “Every month, we’re arming ourselves with additional insight. This is more than the future of mobile; it’s the future of commerce.” According to Branding Brand, its Mobile Commerce Index is the largest collection of data on e-commerce sites specifically designed for smartphones, as opposed to desktop sites with mobile traffic.

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