Bawdy's products work to life, tone and hydrate skin on the 'behind'
Beauty brand for the ‘behind’, Bawdy Beauty, is preparing to launch at Ulta Beauty.
Founded by 40-year-old fitness enthusiast Sylwia Wiesenberg, the brand offers ‘butt’ sheet masks to help hydrate, tone and brighten skin.
Its formulas are made with plant-based, ‘non-toxic’ ingredients, which are also said to not be harmful to the environment.
Today, its products can be purchased at bawdybeauty.com, amazon.com and freepeople.com.
The brand is set hit 400 Ulta stores and its website from June.