Coty’s Philosophy brand reboots with dermatologic focus

By Julia Wray | Published: 11-Apr-2023

Its new ‘dermatologic wisdom’ positioning coincides with the launch of a dose of wisdom bouncy skin reactivating serum

Coty has announced a revamp of its Philosophy brand, backed by a new formulation principle of ‘dermatologic wisdom’ and Philosophy’s approval under Cruelty Free International’s Leaping Bunny Programme. 

The ‘comeback’, as Coty is calling it, coincides with the launch of a new Philosophy sku called dose of wisdom bouncy skin reactivating serum; the serum is cited as the first product in a dose of wisdom franchise. 

Philosophy’s dermatologic wisdom principle is said to leverage formulation techniques like encapsulation, microdosing, vectorisation, or molecule grafting for scientifically-proven product efficacy. 

“It is an exciting time for skin care brands in the Coty portfolio,” said Coty Chief Scientific Officer Dr Shimei Fan. 

“Philosophy is a beloved brand with loyal consumers who value its authentic approach to beauty, which is reflected in its new formulation principle. 

“Combined with Coty’s deep skin care heritage and innovative IP, it is the perfect timing to give Philosophy fans the brand comeback they have been waiting for.”

Meanwhile, Coty’s Chief Brand Officer of Prestige, Constantin Sklavenitis, added that the brand owner was “thrilled that Philosophy has joined the ranks of other Coty brands which are approved under the Cruelty Free International Leaping Bunny Programme”.

To receive Leaping Bunny approval, a brand must meet strict global criteria which extend beyond laws governing animal testing.

Approval includes checking a brand’s supply chain for animal testing and demands regular ongoing independent audits.

Philosophy was founded by Cristina Carlino in 1996 with two products: a cleanser called purity made simple and hope in a jar moisturiser, both of which are still available from the brand today.  

Coty bought Philosophy from private equity firm Carlyle Group in an acquisition announced in 2010, just three years after Carlyle’s acquisition of the brand.

The brand is known for its colourful shower gels in fragrances like raspberry sorbet and coconut splash, as well as its grace line-up of fragrances, including pure grace and amazing grace.

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