GEKA presents first post-consumer-recycled fibre filaments for mascara


The industry’s first PCR-fibre for cosmetic brushes: At Cosmopack in Bologna, the internationally recognised manufacturer of mascara brushes, released 2 innovative fibre filaments for mascara and eyebrow brushes that are vegan, food confirm and made of 65% PCR material

GEKA presents first post-consumer-recycled fibre filaments for mascara

Presented in a collection with 4 different brush designs the innovative fibres appeared in packaging made of 100% PCR-bottles and caps.

GEKA’s mascara brushes ecoLASH, greenLOVER, ecoWONDER and natureLOVER are the stars of its new collection. Made of 65% post-consumer-recycled material share, the mascara specialist is pushing the limit for sustainability in the beauty sector. While mascara brushes made of biobased material are common in the industry, the new PCR fibres are brand-new.

GEKA is an internationally recognised specialist in the manufacture of all brush types. Its twisted wire brushes are high-quality products that are developed in-house for more than 60 years. Whether it's special fibres, eye-catching colours, innovative bristle cuts or unique brush shapes, GEKA’s brush concepts are unique applicators.

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