The San Francisco-based D2C company has added the indie beauty brand to its portfolio for an undisclosed sum
Heyday hopes its acquisition of ZitSticka will make it a leader in the category of acne patches
The company said the acne-fighting brand will help grow its personal care business, especially in the high growth category of acne patches.
Indie skin care range ZitSticka was founded in 2017 by Daniel Kaplan and Robbie Miller.
The digitally-native brand is best known for its microdart pimple patch Killa, which aims to kill acne-causing bacteria.
In three years, the brand has grown from a single sku to a range of supplements, body washes and topicals.
It has also achieved omnichannel success with recent in-store launches at US retailers Target and Ulta Beauty.
ZitSticka was founded in 2017 by Daniel Kaplan and Robbie Miller
“We are thrilled to welcome ZitSticka to Heyday’s portfolio,” said Griffin Gordon, Chief Business Officer at Heyday.
“The ZitSticka team has built an incredible business in three short years.
“[We are] the perfect partner to build ZitSticka into a household brand name thanks to our platform capabilities in omnichannel distribution, product innovation and brand marketing.”
Heyday focuses on deals with digital-first brands in the personal care, wellness, home and outdoors arenas.
Miller said the company’s experience of getting digital brands into retailers and expanding their on-shelf presence made this a perfect partnership.
“We were not originally planning to sell the business as we went out to market,” he commented.
“But, as we got to know members of the team… and clearly understood the capabilities they had, it became clear that Heyday was the best home for ZitSticka.
“They have built a top-notch team that we know will successfully support the next phase of growth of the business and continue the brand mission we set out from the start.”