Il Makiage is championing “fierce, bold and unapologetic women” in its official beauty partnership with Arsenal Women.
The viral make-up brand’s multi-year partnership with the club aims to “celebrate the elite talent, passion and impact of women footballers”.
The ‘Focus on My Game Face’ campaign will expand the reach of Arsenal Women to new global audiences in a bid to inspire girls and women everywhere.
“The campaign is centred on celebrating women footballers and inspiring confidence in the next generation,” Dmitri Kaplun, CEO of Il Makiage, told Cosmetics Business.
“The campaign visuals speak to that narrative, boldly focusing on the players’ skill, talent and passion.
“We want to inspire women to show off their game face – whether that look is fierce, focused, gritty or grateful.