La Roche-Posay launches new serum to protect and brighten

By Becky Bargh 12-Apr-2019

The product is said to be formulated with 10% vitamin C

L’Oréal-owned brand La Roche-Posay has developed a new skin care serum for ageing, sensitive skin.

Formulated with 10% pure vitamin C, the new La Roche-Posay Pure Vitamin C10 Serum (£38) is said to protect skin against environmental damage and help brighten users’ complexion.

It is also developed with a 5.5 pH, which offers the best tolerance for sensitive skin.

The product is now available from Boots stores and online,,, and independent pharmacies.

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