The #carrythecup pop-up is offering free coffee, iced coffee or tea to all customers that use a reusable cup
Lush's Bath Oil Box
Vegan beauty brand Lush has announced the opening of its new #carrythecup coffee pop-up shop in central London.
In partnership with social enterprise Change Please, which works to help homeless people in London, the brand hopes to highlight the amount of single-use plastic used when making coffee.
At the Beak Street store, Lush is offering free hot and iced coffee, and tea to customers using a reusable cup.
Lush’s Soho Studio Manager, Michael O’Brien, said: “Reducing our reliance on plastic has been at the forefront of Lush’s innovations for the last 23 years.
“Beyond cosmetics, there are habits we can break and simple changes we can make to reduce or remove single-use plastic from our lives.”
This is the second time the beauty brand has attempted to tackle the issue of disposable coffee cups.
Last year it launched the Bath Oil Box – biodegradable packaging made from recycled coffee cups that could be used to store bath bombs.
Change Please’s Founder Cemal Ezel added: “We are so proud to be working with Lush to help promote the use of reusable cups.
“We really feel there should be more public awareness of the ease of using a reusable cup and this promotion by Lush is a bold statement of the need to make a sustainable difference.”