Pure Beauty Awards 2020: The winners!

Pure Beauty celebrated the best in the beauty business last night with its annual awards ceremony via a virtual Emerald City-themed screening

The winners of Pure Beauty Awards 2020 were revealed via a virtual Emerald City-themed ceremony last night, hosted by TV presenter, actor and writer Layne Redman.

Despite the extenuating circumstances, the team were delighted to see more than 1,000 viewers tune into the glitzy screening.

With hundreds of entries to choose from, the Pure Beauty judging panel had the difficult task of narrowing down the shortlist, before the public cast their votes for the winners.

Pure Beauty’s Features Editor Sarah Parsons said: “2020 has been anything but normal and, while we could not host everyone in person, it was a pleasure to see so many viewers tune into our event and celebrate the best in beauty.

“In spite of a difficult year, the industry shows now signs of slowing down and the robustness of beauty has shone through these difficult times. This year we, once again, saw top class brands championing innovation – even if it was from the comfort of our own homes.

“Every award, from Gold to Highly Commended, was truly well-deserved and it was an honour to celebrate all of your achievements throughout 2020.

“Once again, a huge congratulations to all our winners, and I look forward to working with you and seeing all your faces again in the near future.”

Thank you to all those who tuned in to our virtual screening and in particular to all the sponsors of this year’s awards.

Scroll down to see the full list of winners for 2020…


Skin Care

Best New Skin Care Product

Commended: TROPIC, Rainforest Dew Hydration Serum

Bronze: DR.CINK, Hydra-Essential Moisturizing Revitalizing Perfect-Fit Mask

Silver: TEMPLE SPA, BE GONE KIND-HEARTED CLEANSING CRÈME

Gold: THE INKEY LIST, 15% VITAMIN C + EGF SERUM


Best New Skin Care Treatment

Commended: κέᾰρ, AGEDEFYING FACE BALM WITH HERBAL SUPERSTARS

Bronze: BIODERMA, Pigmentbio C-Concentrate

Silver: TIMELESS TRUTH MASK, Anti-Wrinkle Smoothing and Repairing Eye Mask

Gold: Dots for Spots, Dots for Spots


Best New Face Mask

Commended: BEMORAL, NARCISSUS NUDE MASK

Bronze: TIMELESS TRUTH MASK, Black Bee Honey Skin Recovery Bio Cellulose Mask

Silver: TEMPLE SPA, BE CALM SOOTHING FACE MASK

Gold: epoch, YIN AND YANG MASK


Best New Beauty Supplement

Commended: NUTRILITE, TRUVIVITY OxiBeauty Beauty Drink

Bronze: proto-col, complete collagen

Silver: dewty, glow stick beauty collagen

Gold: SKIN WOOF LONDON, PREMIUM COLLAGEN BEAUTY DRINK


Best New Premium Skin Care Product

Commended: thisworks, my wrinkles CBD booster + GRANACTIVE RETINOID

Bronze: Murad, ENVIRONMENTAL SHIELD Vita-C Glycolic Brightening Serum

Silver: ARK SKINCARE, agedefend regenerating night treatment for your 30s & 40s

Gold: ELEMIS, ULTRA SMART PRO-COLLAGEN ENVIRO-ADAPT DAY CREAM


Best New Anti-Ageing Product

Commended: Natura Siberica, OBLEPIKHA C-BERRICA PROFESSIONAL, Vitamin C ANTIOXIDANT FACE SERUM

Bronze: KORRES, WHITE PINE MENO-REVERSE VOLUMIZING SERUM-IN-MOISTURISER

Silver: PESTLE & MORTAR, NMF LACTIC ACID TONER

Gold: SUPER FACIALIST, RETINOL+ ANTI-AGEING BOOSTER


Best New Premium Anti-Ageing Product

Commended: heaven BY DEBORAH MITCHELL, Nettle Venom Eyes

Bronze: inspira:med, Age Reboot SERUM

Silver: FOREVER, hydrating serum

Silver: Dr RUSSO, ONCE A DAY SUN PROTECTION FACE MOISTURIZER

Gold: NEW NORDIC, Natural Magic Anti-Ageing Cream



Natural & Organic

Best New Natural Product

Commended: WILD BEAUTY, protecting day cream with blue tansy oil

Bronze: FARMOLOGIE by Childs Farm, moisturiser

Silver: MAYSAMA, GREEN ROOIBOS PRESSED SERUM

Gold: ORGANIC WORKS, BERGAMOT HAND WASH


Best New Natural Face Product

Commended: ZERO, NIGHT CREAM

Bronze: STARSKIN, ORGLAMIC CELERY JUICE SERUM IN OIL EMULSION

Silver: Natural Organic Family, Vitamin C Serum

Gold: EAVARA, ANTI-AGING EYE SERUM


Best New Organic Product

Commended: PHYTOMER, CYFOLIA Radiance Hydra Comforting Cream

Bronze: MARULA, FACE CLEANSING OIL

Silver: MÁDARA organic skincare, TIME MIRACLE HYDRA FIRM HYALURON CONCENTRATE JELLY

Gold: WILD BEAUTY, active treatment serum with hyaluronic acid



Hair Care

Best New Hair Styling Product

Commended: JEROME RUSSELL, Bstyled HAIR SERUM

Bronze: VIRTUE, HEALING OIL

Silver: THE HAIR BOSS BY LISA SHEPHERD, THE SEMI-PERMANENT SHINE SPRAY

Gold: AZURE planet friendly beauty, Smooth & Curl MIRACLE LOTION LEAVE-IN CONDITIONER STYLER


Best New Hair Product

Commended: Purely Natural by Anastasia, INCREDIBLY NOURISHING HAIR BUTTER

Bronze: NU SKIN, ageLOC Nutriol Scalp & Hair System

Silver: MONAT, Color Locking + Protective Spray

Gold: BOUCLÈME, curls redefined intensive moisture treatment



Body Care

Best New Body Product

Commended: INC.REDIBLE, JUICY PAIR

Bronze: PALMER'S, Natural Vitamin E BODY LOTION

Silver: CUBID CBD, Re:scue BODY BUTTER

Gold: DIRTY Works, FOAM at last, COCONUT FOAMING SUGAR SCRUB


Best New Bath and Shower Product

Commended: ROSE & CARAMEL, PURITY Self Tan Removing Shower Gel

Bronze: BAYLIS & HARDING, GOODNESS. NATURAL BODY WASH LEMONGRASS & GINGER

Silver: MOLTON BROWN LONDON, Flora Luminare BATH & SHOWER GEL

Gold: THE SCOTTISH FINE SOAPS COMPANY, CALLUNA BOTANICALS BODY WASH


Best New Wellness Product

Commended: CUBID CBD, Re:vive STAY ACTIVE GEL

Commended: APOTHEM, LIGHTS OUT CBD x BOTANICALS 3000mg CB

Bronze: THE LONDON SLEEP COMPANY, SLEEP SIGNATURES, BATH & SHOWER ELIXIR

Silver: Feather & Down, SWEET DREAMS Magnesium Sleep Salts

Gold: thisworks, love sleep pillow spray


Best New Sun Care and Tanning Product

Commended: epicuren, Defend & Balance Tinted Mineral Sunscreen SPF50

Bronze: ST. MORIZ, ADVANCED PRO FORMULA SPRAY TAN, CLEAR SPRAY TAN IN A CAN

Silver: bBold, SUPERSPRITZ

Gold: TROPIC, SUN DAY facial UV defence


Best New Hand and Nail Product

Commended: MYGEL by mylee, 5-in-1 Builder Gel

Bronze: BURT'S BEES, Hemp Hand Cream

Silver: CONNOCK LONDON, KUKUI OIL HAND SANITISER

Gold: Dr.PAWPAW, AGE RENEWAL HAND CREAM TRIO


Best New Oral Beauty Product

Commended: GLO32, ADVANCED WHITENING SYSTEM

Bronze: WAKEN, SPEARMINT MOUTHWASH

Silver: INTELLIGENT, Natural Enzymes Toothpaste

Gold: PHILIPS, DiamondClean 9000



Beauty Tools

Best New Beauty Accessory or Brush

Commended: urban veda, Ayurvedic Dry Body Brush

Bronze: FACE HALO, Cherry Morello

Silver: CurrentBody LED Light Therapy Mask

Gold: DONNA MAY LONDON, Vegan Leather Lay Flat Make Up Bag


Best New Electrical Product

Commended: CurrentBody, LED NECK AND DEC PERFECTOR

Bronze: Avologi Scientific, LUMINICE Advanced body contouring

Silver: REMINGTON, Curl & Straight Confidence Hot Air Styler

Gold: OPATRA LONDON, CleanLift



Make-Up

Best New Lip Product

Commended: LIVING NATURE, NATURAL LIPSTICK glamorous

Bronze: e.l.f, LIP LACQUER

Silver: CTZN, LIPSTROKE

Gold: CHARLOTTE TILBURY, MAGIC LIP OIL CRYSTAL ELIXIR


Heidi Bannister, Arthur Edward Recruitment CEO, joined the virtual ceremony to crown the winner of the Best New Eye Product

Best New Eye Product

Commended: CARTER BEAUTY, CHERRY BOMB MIXED FACE AND EYE PALETTE

Bronze: CHARLOTTE TILBURY, INSTANT EYE PALETTE PILLOW TALK

Silver: KIKO MILANO, MAXI MOD MASCARA

Gold: ARTISTRY STUDIO, POWER BROW PEN tokyo edition


Best New Make-Up Base Product

Commended: CARTER BEAUTY, FULL HOUSE MIXED FACE PALETTE

Bronze: MARY KAY TIMEWISE, LUMINOUS 3D FOUNDATION

Silver: e.l.f, MATTE PUTTY PRIMER

Gold: KEVYN AUCOIN, SENSUAL SKIN PRIMER



Fragrance

Best New Fragrance

Commended: MISS SO…? RED VELVET BODY MIST

Bronze: Silver: Strada PARFUMERIE, VIA VENETO

Gold: escentric molecules, escentric 05


Best New Premium Fragrance

Commended: SO...?, RED VELVET BODY MIST

Bronze: YARDLEY LONDON, BLOSSOM & PEACH edt

Silver: Strada PARFUMERIE, VIA VENETO

Gold: escentric molecules, escentric 05


Claire Holland, CPL Aromas' UK Sales Director, announced the winners of the Fragrance category

Best New Premium Fragrance

Commended: MOLTON BROWN, MILK MUSK EAU DE PARFUM

Bronze: Tonino Lamborghini , GINEVRA

Silver: MR VANGUARD, VANGUARD OUD

Gold: DAVID JOURQUIN, CUIR MANDARINE


Best New Niche Fragrance

Commended: Maison Crivelli, Santal Volcanique

Bronze: escentric molecules, molecule 05

Silver: ATELIER MATERI, Cacao Porcelana

Gold: ART DE PARFUM, LE JOKER



Male Grooming

Best New Male Skin and Body Care Product

Commended: BENNY HANCOCK FOR MEN, MOISTURISING FACE PERFECTOR

Bronze: KIND NATURED FOR MEN, Energising Body Wash

Silver: BULLDOG SKINCARE, Original Natural Deodorant

Gold: THE GRUFF STUFF, THE SPRAY ON MOISTURISER


Best New Male Shaving and Hair Product

Commended: RAW NATURALS, TRANSPARENT SHAVE GEL

Bronze: ECO WARRIOR, SHAVING BAR

Silver: THE SCOTTISH FINE SOAPS COMPANY, THISTLE & BLACK PEPPER SHAMPOO BAR

Silver: REMINGTON, Ultimate Series RX5 Head Shaver

Gold: BULLDOG SKINCARE, Sensitive Bamboo Razor



Inclusive Beauty

Best New Inclusive Skin and Body Care Product

Commended: Mal and Mod, Active Hydration Tonic

Bronze: INIKA ORGANIC, PHYTOFUSE RENEW Resveratrol Night Cream

Silver: SUNEETA LONDON, BRIGHTENING SKIN DROPS

Gold: FARMOLOGIE by Childs Farm, pink grapefruit moisturiser


Best New Inclusive Hair Product

Bronze: Simone Thomas WELLNESS, THE GINKGO HAIR CARE PLAN

Silver: Imbue., CURL ENERGISING HYDRATION SERUM

Gold: Purely Natural by Anastasia, SANDALWOOD 6 COMB AND BRUSH SET


Best New Inclusive Make-Up Product

Commended: mented, Skin by mented

Bronze: UOMA, SAY WHAT?! WEIGHTLESS, SOFT MATTE, HYDRATING FOUNDATION

Silver: War Paint for Men, The Ultimate Set

Gold: SHADE M BEAUTY, MUSE MATTE LIQUID LIPSTICK



Sustainable Beauty

Best New Sustainable Skin and Body Care Product

Commended: FARMOLOGIE by Childs Farm, pink grapefruit moisturiser

Bronze: epoch, YIN AND YANG MASK

Silver: NATURALii, intensive hydrating hand cream

Gold: BEAUTY KITCHEN, ORGANIC VEGAN BODY CREAM BOTANIC BLISS


Best New Sustainable Hair Product

Commended: so eco, Oval Detangling Hair Brush

Bronze: ZEROCARE SUSTAINABLE HAIRCARE, Bamboo Detangle Brush

Silver: BEAUTY KITCHEN, ORGANIC VEGAN ALOE SHAMPOO

Gold: grüum, hår SHAMPOO BAR



Brand and Retail Innovation

Best New Vegan Beauty Product

Commended: Sugar Coated, Full Body Hair Removal Kit VEGAN SUGAR WAX

Bronze: THE GRUFF STUFF, THE SPRAY ON MOISTURISER

Silver: The Handmade Soap Co, BODY OIL

Gold: ST. MORIZ, ADVANCED PRO FORMULA SPRAY TAN, CLEAR SPRAY TAN IN A CAN


Best New Design and Packaging

Commended: FACE HALO, LOVE IS LOVE

Bronze: Dr.PAWPAW, Christmas Tree

Silver: Knoll Printing & Packaging X ACQUA DI PARMA, ACQUA DI PARMA 2019 Advent Calendar

Gold: POTION PARIS, POTION PARIS



Best Special Innovation

Commended: moia ELIXIRS, CBDerma-Repair CBD nano fiber mask

Bronze: THE GRUFF STUFF, THE SPRAY ON MOISTURISER

Silver: LipMD, Electronic Lip Plumping System

Gold: κέᾰρ, HYDRATE RELAX BODY OIL


Best New Retailer’s Own Label Product

Commended: B. by Superdrug, liquid blush - PLUM

Bronze: THE PERFUME SHOP, THE PERFUME EDIT

Silver: Boots INGREDIENTS, BAKUCHIOL SERUM

Gold: Superdrug, VITAMIN C DETOX SKINCARE SUPER BOOSTER


Best New International Breakthrough Brand

Commended: African Extracts

Bronze: LipMD

Silver: DUOLAB

Gold: Verolive Natural Products


Best New British Brand

Commended: THE GRUFF STUFF

Bronze: SAINT FRAGRANCE LONDON

Silver: Apothem

Gold: KinKind


Featured Companies

Scottish Fine Soaps (more information, website)
Yardley London (more information, website)
Inspira Cosmetics (more information, website)
Heaven Health and Beauty (more information, website)
Simone Thomas Wellness (more information, website)

See also

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