Sarah Creal has created luxury make-up brands for some of the biggest names in fashion and beauty, but the former Estée Lauder exec explains why working with Victoria Beckham feels free
Sarah Creal, the co-founder and CEO of Victoria Beckham Beauty, is all about Girl Power. She doesn't use the term directly during the hour-long interview with Cosmetics Business, but it is clear the slogan popularised by her famous business partner in the 1990s is deeply rooted in her latest venture.
A former Estée Lauder Companies (ELC) executive, Creal developed Tom Ford's make-up line with Charlotte Tilbury and launched the short-lived Estée Edit (more on that later).
She was also personally chosen...
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Or
Subscribe now to premium content on Cosmetics Business
