P&G challenges cosmetic lookalikes

Published: 9-Jan-2008

Texas-based Fruit of the Earth is feeling the wrath of Procter & Gamble after the C&T giant filed a lawsuit against it, alleging infringement of three patents plus infringement of the Olay Regenerist brand packaging. Meanwhile in Ohio P&G has filed a lawsuit against California’s Blue Cross Laboratories for infringing P&G’s packaging for Herbal Essences. “The unauthorised use of P&G’s trade dress is likely to cause confusion and could jeopardise the goodwill established among consumers,” says Jim Johnson, P&G chief legal officer.

Texas-based Fruit of the Earth is feeling the wrath of Procter & Gamble after the C&T giant filed a lawsuit against it, alleging infringement of three patents plus infringement of the Olay Regenerist brand packaging. Meanwhile in Ohio P&G has filed a lawsuit against California’s Blue Cross Laboratories for infringing P&G’s packaging for Herbal Essences. “The unauthorised use of P&G’s trade dress is likely to cause confusion and could jeopardise the goodwill established among consumers,” says Jim Johnson, P&G chief legal officer.

See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

Inside hair serum’s 2026 surge – and the category’s most innovative launches

Read more
While masks and oils have been mainstays in recent years, hair serums are seemingly on the up as formulation advances turn the hair care subcategory from an additional step to a routine essential

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Movers and shakers: 2026’s most impactful beauty CEO appointments Beauty executives simply cannot sit still this year, amid a staggering number of exits and appointments from brands large and small. Cosmetics Business lists the most impactful role changes in beauty C-suite in 2026 so far
  2. Vaseline signs Blackpink’s Jennie as Global Ambassador for Body Care The South Korean singer and actress, known for solo hit ‘Like Jennie’, will front campaigns for the Unilever-owned heritage player’s core body care collections, Gluta-Hya and Pro Derma
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    From Estée Lauder Companies to Glossier: 2026's biggest beauty job losses Economic challenges, acquisitions, administration troubles and a changing approach to purchasing products are some of the factors leading to mass job losses across the beauty industry at Estée Lauder Companies, Glossier and more
  4. Harry Styles’ Pleasing opens Amsterdam pop-up to explore the senses, including ‘scent arcade’ PleasingLand takes place in the Netherlands ahead of Styles’ ‘Together, Together’ tour kicking off in Amsterdam on 16 May, featuring areas to explore the beauty and apparel brand via touch, smell and sound
  5. Marc Jacobs Beauty unveils full product line-up ahead of relaunch – and it is bold Maximalist make-up products for eyes, lips and face feature in the relaunch of the US fashion brand’s cosmetics line, which is being brought back this month due to an updated licensing deal with Coty

Upcoming event

Cosmoprof CBE ASEAN Bangkok

24-26 June 2026 | Bangkok, Thailand See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

Inside hair serum’s 2026 surge – and the category’s most innovative launches

While masks and oils have been mainstays in recent years, hair serums are seemingly on the up as formulation advances turn the hair care subcategory from an additional step to a routine essential
Fragrance

The Rock’s Papatui breaks into fine fragrance with three scents

Dwayne ‘The Rock’ Johnson’s personal care brand extends its fragrance offering beyond deodorant, with the introduction of three accessibly priced luxury colognes
Retail

Olive Young to open debut experience-focused US store

The South Korean beauty retailer will open its debut bricks-and-mortar store, focused on personalisation and interactivity, in Pasadena, California, later this month
Fragrance

House of Creed founder’s sixth-generation leader and Master Perfumer Olivier Creed dies

The beauty industry has seen an outpouring of condolences for the Master Perfumer and former Creative Director of the now L’Oréal-owned fragrance brand
Ingredients

BASF Showcases Personal Care Solutions at NYSCC Suppliers’ Day

BASF hopes attendees had an opportunity to learn more about BASF’s Personal Care Solutions at the NYSCC Suppliers’ Day in New York City
Fragrance

CPL Aromas unveils ‘wonderstate’: its 2026 macrotrend celebrating joy through fragrance, launching with an immersive 2-day event

CPL Aromas unveiled Wonderstate, its 2026 macrotrend, through a vibrant two-day immersive event that brought together customers, press, influencers and colleagues to explore a new era of joy through fragrance
Fragrance

Diesel unveils singer Dove Cameron as Global Ambassador for female fragrance

Cameron, a singer and former Disney star, is fronting the brand’s new Only Desire feminine fragrance, which launched under the direction of Diesel Creative Director Glenn Martens
Subscribe now