Philips files suit over P&G adverts

Published: 4-Jan-2008

Philips Electronics has filed a lawsuit in the US to stop Procter & Gamble and its Braun division from continuing an advertising campaign promoting its Pulsonic line of electric shavers due to alleged false claims.

Philips Electronics has filed a lawsuit in the US to stop Procter & Gamble and its Braun division from continuing an advertising campaign promoting its Pulsonic line of electric shavers due to alleged false claims.

The lawsuit aims to halt what are claimed to be false advertisements and also award damages to Philips. Among the claims the lawsuit identifies, the main focus is on P&G’s contention that the Pulsonic uses sonic power to provide a superior shave. Previously a federal court rejected similar claims by Gillette, now owned by P&G, as scientifically baseless.

Philips also object to Braun’s claim that 9 out of 10 men voted Pulsonic the “best electric shaver they have ever tried” in a 2007 Men’s Health survey, claiming that the survey was a scientifically uncontrolled sweepstakes in which Braun gave each participant a free Pulsonic.

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