Consumer advocates have raised concerns over the voluntary nature of the new EU sunscreen labelling scheme, claiming it could cause confusion amongst sunbathers. The system was approved by the European Commission last year and is now being introduced and while most bottles will use it in 2008, this summer only around 20% will carry the new labels, designed to help consumers choose appropriate protection for their skin.
EU consumer group the BEUC, which said: “Though we welcome these improvements on the efficacy of sunscreen products and related claims, we regret that these guidelines will not be mandatory… considering the importance of sunscreen products for protecting consumers.” The BEUC is concerned some sunscreen manufacturers will never use the new scheme and that this year confusion will be increased by the gradual phasing of the new labels, because of the need to sell old stock bottles.