Market Reports

Lip gloss: The quest for cult status

Lip gloss: The quest for cult status

Sales of lipgloss are still skyrocketing over lipstick, but can it ever become a classic make-up bag staple?
Colour-changing make-up is now beauty's biggest personalisation trend

Colour-changing make-up is now beauty's biggest personalisation trend

Cosmetics that transform via pH or UV to reveal a personalised shade have gone viral on TikTok, creating bestsellers for brands
How premium make-up brands are luring shoppers from dupes

How premium make-up brands are luring shoppers from dupes

Despite their rising prices, prestige face and lip make-up is still preferred by consumers, even those who believe dupes are just as good
How blush became this year's bestselling facial make-up product

How blush became this year's bestselling facial make-up product

Experimentation with playful techniques and formats is awarding the humble blusher a central role in make-up routines, and pushing sales up 65%
Cosmetics Business reveals the top 5 colour cosmetics trends of 2023 in new report

Cosmetics Business reveals the top 5 colour cosmetics trends of 2023 in new report

As consumers snap up prestige brands and experiment more freely with make-up, new trends are emerging
Meet the indie beauty brands choosing collaboration over competition

Meet the indie beauty brands choosing collaboration over competition

Brands are profiting from working together in beauty, and it's more common than many people think
This rising fragrance and beauty trend is bringing art to life

This rising fragrance and beauty trend is bringing art to life

Greater experimentation between the beauty, perfume and art worlds is leading to some creative collaborations
5 unexpected beauty brand collaborations from the world of wacky

5 unexpected beauty brand collaborations from the world of wacky

There is a growing appetite for quirky and bizarre collaborations in beauty, but even the biggest brand fans never saw these coming
Perfume brands are jumping on the trend for cocktail and café experiences

Perfume brands are jumping on the trend for cocktail and café experiences

From Penhaligon's to Kayali, brands are translating their fragrance notes into exclusive experiences that connect the senses of smell and taste
Barbie burnout? How brands can dodge the risk of 'collab fatigue'

Barbie burnout? How brands can dodge the risk of 'collab fatigue'

Movie and TV-inspired collaborations have reached a pink-hued high but brands still need to find a point of difference beyond the 'x'
Cosmetics Business reveals the top 5 beauty collaborations trends of 2023 in new report

Cosmetics Business reveals the top 5 beauty collaborations trends of 2023 in new report

Beauty collaborations have surged over the past year, with brands finding fresh ways to take their partnerships beyond the expected
3 killer brand communities in beauty

3 killer brand communities in beauty

Cosmetics Business exclusively interviews the players behind some of the most successful beauty fandoms
Why more beauty brands are turning to product co-creation

Why more beauty brands are turning to product co-creation

80% of new product launches fail. Is co-creation the answer?
The future of beauty NFTs lies in community building

The future of beauty NFTs lies in community building

To really profit from NFT and metaverse campaigns, brands must look beyond sales of digital assets and towards community
'Influencer fatigue' has made way for a new breed of beauty shopping sites

'Influencer fatigue' has made way for a new breed of beauty shopping sites

Community-powered beauty shopping sites aim to bring a new era of authenticity to e-commerce and social selling
The pop-up opportunity that brands have been missing

The pop-up opportunity that brands have been missing

Brands who use pop-ups as flash-in-the-pan events focused purely on footfall and sales are missing the chance reward and grow their community

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    K-beauty collagen face masks: why the trend is still booming in 2026 and what’s next They provide instant plumping results and glowing skin, but what does the future look like for collagen face masks? Megan Fahy finds out
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    Lip liners rise as lip fillers fall: How this make-up product found a new era of growth Modern formulas offering plumping and defining effects as a cheaper and less invasive alternative to lip fillers, are helping a new era of growth emerge in the category
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    PDRN make-up: How K-beauty’s trending skin care ingredient is moving into colour cosmetics Skin care’s biggest breakout ingredient of 2026 is coming for your make-up bag
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