Market Reports

Perfume brands are jumping on the trend for cocktail and café experiences

Perfume brands are jumping on the trend for cocktail and café experiences

From Penhaligon's to Kayali, brands are translating their fragrance notes into exclusive experiences that connect the senses of smell and taste
Barbie burnout? How brands can dodge the risk of 'collab fatigue'

Barbie burnout? How brands can dodge the risk of 'collab fatigue'

Movie and TV-inspired collaborations have reached a pink-hued high but brands still need to find a point of difference beyond the 'x'
Cosmetics Business reveals the top 5 beauty collaborations trends of 2023 in new report

Cosmetics Business reveals the top 5 beauty collaborations trends of 2023 in new report

Beauty collaborations have surged over the past year, with brands finding fresh ways to take their partnerships beyond the expected
3 killer brand communities in beauty

3 killer brand communities in beauty

Cosmetics Business exclusively interviews the players behind some of the most successful beauty fandoms
Why more beauty brands are turning to product co-creation

Why more beauty brands are turning to product co-creation

80% of new product launches fail. Is co-creation the answer?
The future of beauty NFTs lies in community building

The future of beauty NFTs lies in community building

To really profit from NFT and metaverse campaigns, brands must look beyond sales of digital assets and towards community
'Influencer fatigue' has made way for a new breed of beauty shopping sites

'Influencer fatigue' has made way for a new breed of beauty shopping sites

Community-powered beauty shopping sites aim to bring a new era of authenticity to e-commerce and social selling
The pop-up opportunity that brands have been missing

The pop-up opportunity that brands have been missing

Brands who use pop-ups as flash-in-the-pan events focused purely on footfall and sales are missing the chance reward and grow their community
Cosmetics Business reveals beauty's top 5 brand community trends in new report

Cosmetics Business reveals beauty's top 5 brand community trends in new report

Community-led brands are winning in beauty. No wonder industry players are finding creative new ways to connect with their fandoms
3 trends heating up the sun care category

3 trends heating up the sun care category

From retinol sunscreen to multi-protection products that go beyond SPF, Cosmetics Business rounds up the category's emerging trends
How SPF mists became a bestselling sunscreen format

How SPF mists became a bestselling sunscreen format

Consumers are snapping up sprays that make reapplication easy, avoid disturbing make-up, and now offer skin care benefits
Metaverse Beauty Week 2023: The highs, lows and opportunities

Metaverse Beauty Week 2023: The highs, lows and opportunities

The first Metaverse Beauty Week this June created by advertising agency Cult brought together the likes of legacy player Neutrogena, indie brand I Am Proud and activist beauty champion Lush
Sun serums are one of the fastest growing SPF formats, and this is why

Sun serums are one of the fastest growing SPF formats, and this is why

With their high-value, multitasking and luxe texture benefits, sun serums are enticing consumers and brands alike
Sunscreen just got fun, and Gen Z is here for it

Sunscreen just got fun, and Gen Z is here for it

From neon peel-and-stick patches to whipped cream mousse, the 'funscreen' trend makes sun care more enjoyable to use
The SPF launches elevating the trend for healthy, glowing skin

The SPF launches elevating the trend for healthy, glowing skin

Sunscreen that doesn’t feel like sunscreen and works as hard as skin care: the ‘beautification’ of sun care is just getting started
Cosmetics Business reveals the top 5 sun care trends of 2023 in new report

Cosmetics Business reveals the top 5 sun care trends of 2023 in new report

With high levels of consumer engagement and double-digit sales, opportunities are shining through for SPF brands across the spectrum

Trending Articles

  1. Cosmetics Business reveals the top 5 K-beauty trends of 2026 in new report Korean hair care, K-pharmacy skin care and bloom skin are among the biggest trends that will shape K-beauty in the year ahead
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    L’Oréal to Beiersdorf: How K-beauty is reshaping the innovation playbook for Western beauty brands K-beauty is upending the beauty product launch playbook in the west, as brands including L’Oréal Paris, YSL Beauty and Nivea launch products directly referencing Korean technology
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    Korean hair care is K-beauty’s next breakout category K-hair care is the new K-beauty obsession, as Korean brands introduce new, sophisticated multi-step scalp and hair routines to consumers, writes Julia Wray
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    K-beauty collagen face masks: why the trend is still booming in 2026 and what’s next They provide instant plumping results and glowing skin, but what does the future look like for collagen face masks? Megan Fahy finds out
  5. Cosmetics Business reveals the top 5 skin care trends of 2026 in new report K-beauty spicules, barrier hero ingredient beta-glucan and support for cosmetic treatments are among the skin care trends on the rise this year

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