Market Reports

Whole body deodorant is the category people have been waiting for

Whole body deodorant is the category people have been waiting for

Body odour beyond the armpits? There’s a product for that, and a whole new deodorant sector that’s already trending, and about to explode
Looksmaxxing: Is anyone talking to Gen Alpha boys?

Looksmaxxing: Is anyone talking to Gen Alpha boys?

The TikTok trend covers everything from spot treatments to bone smashing as boys try to 'maximise' their looks. Yet the beauty industry is still ignoring them
Cosmetics Business reveals the top 5 male grooming trends of 2024 in new report

Cosmetics Business reveals the top 5 male grooming trends of 2024 in new report

From the #looksmaxxing phenomenon and its impact on Alpha boys, to the rise of whole body deodorants, male grooming trends are evolving fast
Year-round sunscreen: a must or a myth?

Year-round sunscreen: a must or a myth?

The advice is ubiquitous: wear sunscreen every single day. But not everyone agrees it’s necessary during the UK's winter months. Cosmetics Business finds out why
Seaweed: the unsung skin barrier hero

Seaweed: the unsung skin barrier hero

As research uncovers more about its secrets in skin barrier repair and protection, seaweed is set for a fresh wave of clinically-backed development
Viral silicone patches are the at-home alternative to Botox

Viral silicone patches are the at-home alternative to Botox

Wrinkle-smoothing patches are trending for being needle-free and cheaper than Botox, and more sustainable than disposable sheet masks
Gen Alpha is the skin care industry’s newest opportunity, and its biggest responsibility

Gen Alpha is the skin care industry’s newest opportunity, and its biggest responsibility

Gen Alpha are even more passionate about skin care than millennials and Gen Z. But education around positive ageing and skin health is sorely needed
Peptides are taking the skin care world by storm in 2024

Peptides are taking the skin care world by storm in 2024

A new era of advanced peptides is providing gentle yet powerful targeted solutions for a range of skin concerns. And it's supercharging category innovation
Cosmetics Business reveals the top 5 skin care trends of 2024 in new report

Cosmetics Business reveals the top 5 skin care trends of 2024 in new report

From the great peptide revival to Gen Alpha's hyper-engagement, this report opens the lid on latest trends to sizzle in skin care
Why tea is brewing up a storm in skin care

Why tea is brewing up a storm in skin care

Tea may be an ancient ingredient, but its revival in skin care is serving up fresh appeal
Traditional Chinese Medicine offers 'huge potential' for emerging skin care brands

Traditional Chinese Medicine offers 'huge potential' for emerging skin care brands

New beauty brands are reclaiming and broadening the appeal of TCM in skin care, beyond a diluted narrative of jade rollers and gua sha
Why Ayurvedic beauty is the new 'clean' beauty

Why Ayurvedic beauty is the new 'clean' beauty

'Clean' beauty is losing its clout with consumers. But clinical grade Ayurvedic beauty is succeeding where the 'clean' movement failed
3 forgotten ingredients set to pack a punch in beauty in 2024

3 forgotten ingredients set to pack a punch in beauty in 2024

Starring Cassia angustifolia, a botanical that is clinically proven to outperform hyaluronic acid
Why ancient beauty brands are luring Gen Z

Why ancient beauty brands are luring Gen Z

An antidote to their tech-heavy, fast-paced lifestyles, centuries-old beauty rituals and remedies are teaching Gen Z how to slow down
Cosmetics Business reveals the top 5 'Ancient Beauty' trends of 2024 in new report

Cosmetics Business reveals the top 5 'Ancient Beauty' trends of 2024 in new report

Time-honoured remedies, rituals and ingredients from the past are taking the spotlight in beauty. These trends will propel them into the future
Supplements packaging design has turned joyful for this reason

Supplements packaging design has turned joyful for this reason

They look as good as consumers want to feel

Trending Articles

  1. Cosmetics Business reveals the top 5 K-beauty trends of 2026 in new report Korean hair care, K-pharmacy skin care and bloom skin are among the biggest trends that will shape K-beauty in the year ahead
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    L’Oréal to Beiersdorf: How K-beauty is reshaping the innovation playbook for Western beauty brands K-beauty is upending the beauty product launch playbook in the west, as brands including L’Oréal Paris, YSL Beauty and Nivea launch products directly referencing Korean technology
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Korean hair care is K-beauty’s next breakout category K-hair care is the new K-beauty obsession, as Korean brands introduce new, sophisticated multi-step scalp and hair routines to consumers, writes Julia Wray
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    K-beauty collagen face masks: why the trend is still booming in 2026 and what’s next They provide instant plumping results and glowing skin, but what does the future look like for collagen face masks? Megan Fahy finds out
  5. Cosmetics Business reveals the top 5 skin care trends of 2026 in new report K-beauty spicules, barrier hero ingredient beta-glucan and support for cosmetic treatments are among the skin care trends on the rise this year

Upcoming event

Anti-Ageing & Skin Health: The Actives Driving Growth

10 September and 17 September 2026 | Virtual See all