Market Reports

Cosmetics Business reveals the top 5 bath and body care trends of 2023 in new report

Cosmetics Business reveals the top 5 bath and body care trends of 2023 in new report

From the rise of active-based body care to the influx of luxury fragrance 'ancillaries', the bath and body category is looking very different in 2023
What the 'hair cycling' trend says about Gen Z attitudes to scalp health

What the 'hair cycling' trend says about Gen Z attitudes to scalp health

Consumers are investing in a carousel of products to remedy hair and scalp challenges as their needs change
These brands are riding high on #HairTok's rosemary oil trend

These brands are riding high on #HairTok's rosemary oil trend

Rosemary oil is a hair care obsession on TikTok, and the impact it's having on brands is unprecedented
Hair waters that deliver an instant 'shine makeover' will trend into 2024

Hair waters that deliver an instant 'shine makeover' will trend into 2024

They work in seconds, deliver a mirror-like shine, and are easy to use. No wonder brands are betting on hair waters becoming an even bigger category
Forget slugging, brands are now backing overnight scalp serums

Forget slugging, brands are now backing overnight scalp serums

With their lightweight formulas, powerful actives, and damage-reversing benefits, night-use serums have the upper hand in scalp and hair care
Anti-dandruff care just got sexy

Anti-dandruff care just got sexy

Brands are shaking up the dandruff care category with a new guard of alluring and elevated products
Cosmetics Business reveals the top 5 hair care trends of 2023 in new report

Cosmetics Business reveals the top 5 hair care trends of 2023 in new report

It's hair care's time in the spotlight as sales outstrip skin care, and consumers zero in on their hair and scalp health
Gen Z is rewriting the rulebook on how make-up is used and why

Gen Z is rewriting the rulebook on how make-up is used and why

This expressive consumer group is using make-up to create an attitude, reflect emotions and meet new goals
Lip gloss: The quest for cult status

Lip gloss: The quest for cult status

Sales of lipgloss are still skyrocketing over lipstick, but can it ever become a classic make-up bag staple?
Colour-changing make-up is now beauty's biggest personalisation trend

Colour-changing make-up is now beauty's biggest personalisation trend

Cosmetics that transform via pH or UV to reveal a personalised shade have gone viral on TikTok, creating bestsellers for brands
How premium make-up brands are luring shoppers from dupes

How premium make-up brands are luring shoppers from dupes

Despite their rising prices, prestige face and lip make-up is still preferred by consumers, even those who believe dupes are just as good
How blush became this year's bestselling facial make-up product

How blush became this year's bestselling facial make-up product

Experimentation with playful techniques and formats is awarding the humble blusher a central role in make-up routines, and pushing sales up 65%
Cosmetics Business reveals the top 5 colour cosmetics trends of 2023 in new report

Cosmetics Business reveals the top 5 colour cosmetics trends of 2023 in new report

As consumers snap up prestige brands and experiment more freely with make-up, new trends are emerging
Meet the indie beauty brands choosing collaboration over competition

Meet the indie beauty brands choosing collaboration over competition

Brands are profiting from working together in beauty, and it's more common than many people think
This rising fragrance and beauty trend is bringing art to life

This rising fragrance and beauty trend is bringing art to life

Greater experimentation between the beauty, perfume and art worlds is leading to some creative collaborations
5 unexpected beauty brand collaborations from the world of wacky

5 unexpected beauty brand collaborations from the world of wacky

There is a growing appetite for quirky and bizarre collaborations in beauty, but even the biggest brand fans never saw these coming

Trending Articles

  1. Cosmetics Business reveals the top 5 K-beauty trends of 2026 in new report Korean hair care, K-pharmacy skin care and bloom skin are among the biggest trends that will shape K-beauty in the year ahead
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    L’Oréal to Beiersdorf: How K-beauty is reshaping the innovation playbook for Western beauty brands K-beauty is upending the beauty product launch playbook in the west, as brands including L’Oréal Paris, YSL Beauty and Nivea launch products directly referencing Korean technology
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    Korean hair care is K-beauty’s next breakout category K-hair care is the new K-beauty obsession, as Korean brands introduce new, sophisticated multi-step scalp and hair routines to consumers, writes Julia Wray
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    K-beauty collagen face masks: why the trend is still booming in 2026 and what’s next They provide instant plumping results and glowing skin, but what does the future look like for collagen face masks? Megan Fahy finds out
  5. Cosmetics Business reveals the top 5 skin care trends of 2026 in new report K-beauty spicules, barrier hero ingredient beta-glucan and support for cosmetic treatments are among the skin care trends on the rise this year

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