Market Reports

One to watch: Emma Lewisham is New Zealand's refillable skin care brand taking circular economy global

The rising star luxury skin care has just landed B Corp status thanks to its refillable packaging earth-first ethos. Emma Lewisham kicks off Cosmetics Business' new series showcasing up and coming beauty brands from around the world

Local allure: Is C-beauty ready for global domination?

C-beauty may have started as an ‘in China for China’ trend, but there are signs that it is sparking consumer interest on an international level

Google's Head of Beauty reveals top search advice for brands

The cosmetics business leader at the search engine explains how brands should adapt their marketing SEO strategy to post-pandemic shopping trends and consumer behaviours

Step aside K-beauty: British beauty is preparing for its turn in the spotlight

Does Britain – with its impressive assembly of natural, organic and conscious brands – have what it takes to become the next beauty hotspot?

A brave new world: Beauty's fascination with outer space

Whether it be product development, marketing materials or PR stunts, outer space has been a constant source of inspiration throughout beauty’s history. And now, the industry is going where no brand has never gone before

Deciem CEO on life under Estée Lauder, expansion and The Ordinary's copycats

Nicola Kilner, the leader of the Canadian maker of NIOD, joined founder Brandon Truaxe on his mission to create a transparent beauty company in 2013

Cosmetics Business Trends: How Latinx beauty is moving mainstream

Latinx beauty is gaining ground as a wave of entrepreneurs establish brands that target specific needs, celebrate local culture and tackle underrepresentation in the industry

‘The Rotten Tomatoes of beauty’: How new online platform On Beaute is revolutionising the way we buy cosmetics

Founder Chanella Buck, a marketing and e-tail expert for the Estée Lauder dynasty, explains not just how she is legitimising beauty reviews, but how she’s handing back the authority to beauty editors

Are China's virtual beauty influencers really pixel perfect?

China's biggest names in beauty are not real, but these fictitious characters on social media have a real-world impact, writes Babette Radclyffe-Thomas

Cosmetics Business Trends: 5 ingredients hopping from health to beauty in 2022

From lowering stress levels to supporting the skin microbiome, these five of-the-moment ingredients are fit for our times

List it: Getting your INCI right in the EU and US

CE.way Regulatory Consultants' Tjaša Grum reveals what you need to know when writing ingredient lists in the US and EU/UK

Cosmetics Business Trends: The hormonal care opportunity

As beauty, health and wellness converge, an uprising of young brands are carving out a promising category in hormonal care

Cosmetics Business Trends: The dawn of the 'suntellectual'

Gen Z may already be skintellectuals, but could the rise of the ‘suntellectual’ be the next big skin care story of the decade?

Silver sisters: Grey is hair care's new booming category

Following many women embracing their natural hair colour during lockdown, grey has become the shade of the moment

Cosmetics Business Trends: <br> The anti-stress skin boom

The convergence between beauty and health is accelerating. Each Friday throughout January, Cosmetics Business will release key trend insight on new trends that are emerging in this space

Cosmetics Business Trends 2022: The strengthening of 'skinclusivity'

In this week's trend insight, Cosmetics Business releases the final of 5 key beauty trends that will shape the industry in 2022 and beyond

Cosmetics Business Trends 2022: Climate-positive beauty

In this week's trend insight, Cosmetics Business releases the fourth of 5 key beauty trends that will shape the industry in 2022 and beyond

Cosmetics Business Trends 2022: Beauty's Metaverse takeover

In this week's trend insight, Cosmetics Business releases the third of 5 key beauty trends that will shape the industry in 2022 and beyond

British Beauty Council's Millie Kendall on the UK cosmetic industry's next big opportunity

The entrepreneur, CEO and Pure Beauty's debut Achiever of the Year has achieved a number of landmark firsts for the British beauty sector

Cosmetics Business Trends 2022: Guilt-free beauty

Cosmetics Business has relaunched its Trend Report series to bring you weekly trend insights. Today, the second of the 5 key beauty trends that will shape the industry in 2022 and beyond has been revealed

Virtual goldmine: How NFTs are overhauling beauty's marketing strategies

From fragrance crowdfunding to charity collaborations, the digital collectable art is causing cosmetic brands to reimagine their consumer relationships

Trend forecast 2022: The application of joy in beauty

Cosmetics Business is relaunching its Trend Report series to bring you weekly trend insights for an optimised reader experience. The first series reveals 5 key beauty trends that will shape the industry in 2022 and beyond

Male hair loss stigma: The rise of the 'bald positivity' movement

From acne to body, positivity movements have swept the breadth of the women's beauty sector, but now it's the turn of men's grooming to receive the upbeat treatment

War Paint for Men's rise to the top of make-up for men: 'I'd go back and stoke the fire a bit'

The indie men's make-up brand is frequently compared to Chanel and Tom Ford, but founder Danny Gray reveals how he went from a 'toxic masculinity' PR crisis to a mental health champion

Trending Articles

  1. Cosmetics Business predicts the top 5 beauty trends of 2026 in new report Resilience is the new watchword in skin and hair care, neuro-beauty turns evidence-based, and male grooming finds its next boom; these are among the trends shaping beauty in 2026
  2. Cosmetics Business reveals the top 5 hair care trends of 2025 in new report As scalp care and hair growth products thrive, brands are tapping into the connection between hair health and wellness to give consumers an emotional uplift
  3. Catch up on our free Cosmetics Business Roundtables The Cosmetics Business Roundtables is a series of webinars exploring of the most important and emerging topics within the beauty industry
  4. Cosmetics Business reveals the top 5 body care trends of 2025 in new report Skinification and premium fragrance trends are driving innovation and growth in body care, with the boom forecast to continue in 2026
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Forget minis, maxi-sized toiletries are now trending Offering better value, less waste and a longer-lasting pack, supersized body care is appealing to brands and consumers alike, reports Julia Wray

Upcoming event

Paris Packaging Week 2026

5-6 February 2026 | Paris, France See all