Market Reports

Science-backed, mood-boosting fragrance is the latest wellness trend

Consumers are using scent as a self care tool, creating an opportunity for performance fragrances that validate their claims

Tatcha's founder Vicky Tsai reveals why she first stepped down as CEO: 'It felt like a threat'

The entrepreneur behind the popular luxury Japanese-inspired skin care brand left as chief executive in 2018, but made her big comeback to save the struggling brand during Covid-19. Next? She's taking on wellness

Is this the end of the 'clean' beauty boom?

Consumer awareness surrounding ‘clean beauty’ is creating a culture war within the cosmetics industry, as Sonia Sharma finds out

Celebrating synthetics: Focusing on how environmental benefits can end the stigma

Synthetics have long been stigmatised in fragrance, but brands are starting to openly celebrate their use in perfumes, for their environmental and formulatory benefits

Seasons of change: How beauty is embracing seasonal

Eating seasonal is a hard and fast way to reduce environmental footprint, what can beauty learn from the movement?

AI in perfumery: gimmick or game-changer?

While a handful of major brands are now wiring artificial intelligence into their perfume concepts, behind the scenes it is quietly revolutionising fragrance creation

‘They walk out feeling masculine, not emasculated’: why the men’s grooming lounge is on the rise

As man-icures, brotox and other men’s treatments become more popular, a new breed of barbershop is taking off

Gender-neutral branding is not the future of male grooming – yet

Gendered 'for men' branding is still overwhelmingly preferred by male consumers, and new approaches from grooming brands are aiming to recruit more men into skin care

The way men shop for skin care is changing. What does retail still need to solve?

Record numbers of men are buying skin care and grooming products online, but retailers are still facing some big challenges

One to watch: Nopalera wants to make Mexican beauty culture mainstream

Sandra Velasquez, founder of the Mexican botanical beauty specialists, was inspired by the country's cactus and her family's heritage

How fragrance and grooming brands can successfully engage with Gen Z men

Hint: avoid flash in the pan stunts and support their communities

Come rain or shine: India's monsoon beauty category is big business

Thriving during India's monsoon season takes equal amounts of innovation and foresight for skin, hair and make-up brands, writes Faye Remedios

Eid and Ramadan beauty launches are a big opportunity. Why are brands neglecting Muslim consumers?

Other religious and celebratory moments like Christmas and Lunar New Year are rife with marketing campaigns and festive beauty products, but Muslim consumers are missing out this April

How male celebrities are normalising self care for men

Pharrell Williams, Idris Elba and A-Rod are among the male celebrities aiming to rebrand personal care as a form of self care, and their timing couldn't be better

How the industry is tackling skin care misinformation

Dermatologists have debunked and cosmetic chemists have myth-busted. What’s the next step the industry can take to tackle skin care misinformation?

World Sleep Day: Innovations and opportunities in night time skin care

Today is World Sleep Day, and as consumers seek to reduce the impact of 'sleep debt' on their skin, demand is waking up for the ultimate overnight fix

One to watch: Skandinavisk wants beauty to be a little more Scandi

In a new series, Cosmetics Business showcases up and coming beauty brands from around the world

How brands can get 'skinimalism' to work for them

With more than two million hashtags on TikTok, 'skinimalism' is on the up in 2022. But within an newness-driven industry, how can brands find success with a 'less is more' approach?

Pinterest's Head of Beauty: 'Brands should not rely on traditional wellness ideas'

Cosmetics Business columnist, Pinterest's Head of Beauty Tom Spratt explores why one size of wellness no longer fits all

L’Oréal turns off operations in Russia

Beauty giant has ceased trading from its standalone stores and counters, and pulled the plug on its e-commerce site in the country

Maude's Éva Goicochea is redesigning sexual wellness for the masses

After launching at Sephora, the founder of the sexual wellness brand explains why the art of sex is a key strategy to taking on business giants Trojan and Durex

Beauty brands are collaborating with the competition to help save the planet

From the EcoBeautyScore Consortium to the B Corp Beauty Coalition, rivals across the beauty industry are collaborating to fight for a sustainable future

Peak skin overload: Why 'skin kindness' is trending in 2022

As consumers feel the effects of over-exfoliation and improper use of active-heavy ingredients, a more gentle, barrier-first approach is taking off

Why Nigeria is at the forefront of the A-beauty movement

Within a beauty industry that is growing faster than China's, Nigerian brands are on the brink of explosive growth

Trending Articles

  1. Cosmetics Business predicts the top 5 beauty trends of 2026 in new report Resilience is the new watchword in skin and hair care, neuro-beauty turns evidence-based, and male grooming finds its next boom; these are among the trends shaping beauty in 2026
  2. Cosmetics Business reveals the top 5 hair care trends of 2025 in new report As scalp care and hair growth products thrive, brands are tapping into the connection between hair health and wellness to give consumers an emotional uplift
  3. Catch up on our free Cosmetics Business Roundtables The Cosmetics Business Roundtables is a series of webinars exploring of the most important and emerging topics within the beauty industry
  4. Cosmetics Business reveals the top 5 body care trends of 2025 in new report Skinification and premium fragrance trends are driving innovation and growth in body care, with the boom forecast to continue in 2026
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    Forget minis, maxi-sized toiletries are now trending Offering better value, less waste and a longer-lasting pack, supersized body care is appealing to brands and consumers alike, reports Julia Wray

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