Revlon has appointed Linda Wells in the newly devised role of Chief Creative Officer.
She will be joining the brand from Hearst, but she is noted for founding Allure magazine brand and served as its Editor in Chief for nearly 25 years.
Wells also created, allure.com, the Allure video channel, Allure Best of Beauty Awards, the Best of Beauty seal and the Allure Beauty Box subscription service.
At Revlon she will be responsible for curating the look and feel of each brand across all consumer touch points including advertising, product innovation, packaging, digital and social presence, and point of sale.
Wells will report to Revlon CEO Fabian Garcia, who was appointed to his role last year.
“As we continue to strengthen our portfolio of iconic brands, Linda’s extensive knowledge of the beauty industry and her experience assessing and reporting on the global beauty sector will elevate the prestige, image and execution of our brands,” Garcia said.
Credit: David Shankbone (Wiki Commons)
“She will also be integral to ensuring the glamour, sophistication and innovativeness that are original to both Revlon and Elizabeth Arden brands’ iconic heritage.”
Revlon's decision to appoint Wells to the newly created role follows its restructuring strategy.
The company acquired Elizabeth Arden in 2016 and has since announced a plan to streamline operations and to cut 350 jobs.
Wells officially started her new role earlier this month.