Positioned at the intersection of e-commerce, subscription boxes and online fragrance recommenders, Scentbird fragrance subscription service is set to launch in the US from mid-April.

Scentbird takes flight to US
The beauty subscription service targets women aged 18-34
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Meet BeautyShelf: the beauty app making the girls' group chat shoppable
Read moreMeet the best friends-turned-co-founders setting out to give the group chat a shoppable glow up that has already partnered with Space NK and Sephora
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Fragrance
Fragrances that smell like dream destinations are elevating Jo Loves to new heights
The luxury brand created by British master perfumer Jo Malone CBE has cited its limited edition ‘With Love’ fragrance franchise as a ‘major contributor’ to its growth, with the scents now creeping into exclusive collector territory