Positioned at the intersection of e-commerce, subscription boxes and online fragrance recommenders, Scentbird fragrance subscription service is set to launch in the US from mid-April.

Scentbird takes flight to US
The beauty subscription service targets women aged 18-34
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Fragrance
Essential Parfums receives investment from Style Capital to support international expansion
The fast-growing Parisian niche fragrance house has been backed by private equity firm Style Capital, with the aim of taking Essential Parfums to the next level in terms of product offering and distribution
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Colour Cosmetics
Curated beauty boxes are making talent partnerships more authentic than ever before
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