“Like the world of fragrance, the personal care sector features such a wide range of new global releases each year that it is difficult to keep track of what is happening on the market,” says Symrise. “Even industry insiders have an increasingly difficult time following new developments, especially given the many items that have been custom-developed for particular ethnic groups.
“The cosmetics industry and its suppliers need to speak the same language and communicate with each other clearly if they want to develop innovative and successful products. The first international Genealogy of Personal Care is a welcome guide within the industry that provides both sides with a point of orientation.”
This Genealogy has been structured in the same way as the 14th edition of the Genealogy of Fragrance (2006), with division into fragrance families and their subgroups. The products section has information about classic hair care, deodorant and body care products, the best sellers in Europe and the US (based on 2006 market research data) and new product launches in 2006. Cosmetic products and their fragrances indexed alphabetically.