UK retailers are feeling the benefits of the ‘Meghan effect’ as US shoppers flock to Britain.
Shoppers were found to ditch Britain’s cultural scene and instead opting for its retail offering.
According to insights from tourism site Global Blue, US expenditure in the UK increased by 30% compared with March 2018, and captured nearly a quarter of all the US tax-free shopping spent worldwide.
Research showed that quintessential British brands are a huge draw for international shoppers with spend share being highest among British brands, followed by Italian and French brands.
“This 30% boom in spend is due to several factors both in the UK and the US,” said Derrick Hardman, Global Blue’s Managing Director.
“One factor driving the increased visitor numbers is the strength of the dollar and the weaker pound, allowing US shoppers to make their money go further on British soil when shopping tax free.
“Our insights reveal that American shoppers spend an average of £930 per tax free transaction, demonstrating that US visitors aren’t afraid to spend big during their time in the UK.”
The couple wed in May 2018
Hardman also believes that the soon-to-be parents, the Duke and Duchess of Sussex, are playing a pivotal role in the popularity of British brands among American consumers.
“The Meghan effect has contributed to the growing desire for British brands among US visitors,” he said.
“The Duke and Duchess of Sussex provide the perfect combination of British royal and US celebrity.”
He also claims the data shows that US shoppers are becoming more accustomed to tax-free shopping.
- Royal wedding influences beauty shopping in 2018, according to report by John Lewis
- How Meghan Markle's freckles are spurring on a global beauty trend
- The Meghan effect: How the royals influence beauty
- Fresh Prince(ss): 7 brands bringing royal baby care to the people