The patch test

Published: 26-Aug-2010
Male Grooming

French male grooming brand Hayasei is targeting the male traveller with its Antifatigue Eye Patch, said to help reduce the signs of fatigue around the eye area brought on by factors such as jet lag, lack of sleep and urban pollution.

The patches, which are packaged in individual sachets for ease of use (the products are flight approved so suitable for air travel) deliver a ‘soin choc effet express’, a shock treatment with instant results, and combine a cocktail of ginseng, green tea, gingko, hamamelis and champagne yeast which work to reduce the appearance of dark circles and puffiness around the eyes. The ingredients are delivered to the skin through a patented hydrogel system which creates an icy feeling on contact with the skin, helping to energise and awaken tired eyes. Each patch should be left on for 15 minutes.
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As beauty advent calendars continue to grow into a category of their own and brands compete for consumers attention and cash, Cosmetics Business rounds-up the best beauty advent offerings to have launched this year
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