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Cosmetics Business picks: Our team’s 14 favourite beauty launches from 2025

From functional fragrances by Bella Hadid to skin-loving serums and everything in between, the Cosmetics Business team reveal their favourite beauty launches from 2025

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Beauty barriers: what’s stopping shoppers from saying yes? WEBINAR ON DEMAND

Join Vypr and This Works in partnership with Cosmetics Business for this data-led session unpacking what’s behind...
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Unilever taps US soccer player Clint Dempsey to front ‘powerhouse brands’

The partnership forms part of the British consumer giant’s ongoing sponsorship with FIFA, which spans men's, women's and e-sports competitions

Douglas sales jump in full-year 2025 amid Middle East expansion plans

The multinational beauty retailer is currently evaluating a market entry in the Middle East and the Gulf Cooperation Council countries following strong full-year results

How much Brits spent on celebrity beauty brands and AI in 2025 revealed

Hailey Bieber’s Rhode, Kim Kardashian’s Skims and Labubus were among the spending trends of 2025, according to data from UK digital bank Monzo

Boots to offer on-demand deliveries up to midnight on Christmas Eve

Shopping hours for Boots’ rapid delivery via Uber Eats, Deliveroo and Just Eat has been extended to midnight on Christmas Eve due to surging demand
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Opinion: How can beauty brands navigate the ‘confessional era’?

Beauty is shifting away from curated, filtered narratives to raw, exposed and emotionally candid messaging, says Bloom agency’s Ishbel Lohman. This is how brands can embrace the realism authentically
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Inside the 'Manissance': why men’s grooming is gearing up for major growth in 2026

From teenage boys co-buying luxury niche fragrances to decant and share, to the surge in male ‘tweakments’, there is new momentum behind male grooming, writes Maisie Bovingdon

P.Louise raises £70,000 for Cash for Kids following donation shortages

The viral beauty brand donated a portion of full price orders to the charity for the third year, with founder Paige Williams personally donating gifts to Cash for Kids following shortages

Catch up on our free Cosmetics Business Roundtables

The Cosmetics Business Roundtables is a series of webinars exploring of the most important and emerging topics within the beauty industry

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Male Grooming

Google’s 2025 trending beauty search terms: Butter yellow, Thanos and mocha mousse

Beauty featured heavily in the tech giant's list of searches that have experienced a traffic spike this year, ranging from nail art and hair colour, to avant-garde hair styles
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Digital

Huda Beauty crowned the most popular beauty brand in Q3 2025

Huda Kattan’s namesake make-up brand secured the top spot on The Cosmetify Index, despite a social media backlash, while the return of Kylie Cosmetics’ lip kits helped Kylie Jenner’s company land at number two
Hair Care

Hair Care Trends 2026: Innovations for the Next Generation of Hair Health - ON DEMAND NOW

This special two-part webinar, the fifth and final Cosmetics Business Roundtables event for 2025 explored Hair Care Trends 2026: Innovations for the Next Generation of Hair Health. Part one took place on 4 December and part two on 11 December — sign up once for access to both
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Skin Care

Polite Society enters skin care with hybrid make-up mist

Co-founders of the make-up brand, Jerrod Blandino and Jeremy Johnson, looked to Korea’s ‘glass skin’ trend when formulating the brand’s first skin care launch, French Rose Milk
Colour Cosmetics

Sacheu Beauty appoints CFO and CMO to help ‘scale’ the business

Former Topicals executive Connie Kim has joined the US indie make-up company to run its financial operations, while ex-Vegamour executive Michelle Miller will lead its marketing
Marketing

SK-II tops first ‘Brand Aura Index’ for influencer marketing in Asia

Premium Japanese skin care brand SK-II has topped marketing intelligence platform Kolr’s inaugural Brand Aura Index, beating the likes of L’Oréal-owned Lancôme, Rihanna’s Fenty Beauty and Chanel
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Body Care

Year in review: 2025’s biggest beauty stories and headlines

A look at the beauty industry news stories and headlines that dominated in 2025, covering sweeping tariffs, job cuts, acquisitions, longevity and a hefty dose of controversy
Manufacturing

L’Oréal invests €60 million in Gauchy plant due to ‘strong growth’ in its perfume business

The beauty giant said it is reaffirming ‘the importance of its socio-economic footprint in France’ with this new investment in the plant, which manufactures fragrances for brands in its Luxe Division
Regulatory

FDA unveils plans for new sunscreen ingredient use in US products

The US Food and Drug Administration (FDA) agency is proposing to add bemotrizinol as a permitted active ingredient for use in sunscreens
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Packaging

4 packaging trends that will dominate beauty in 2026

The industry’s leading packaging design experts reveal which trends will shape and shift with beauty in the new year, from printed imperfections and emotional wellness to streamlined materials
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Ingredients

Cosmetics Business team picks: 5 trends destined to shake-up beauty in 2026

Spicules, wearable maximalism, metabolic beauty, elevated essentials and advanced skin care for ‘Ozempic face’ will dominate the cosmetics sector in 2026. This is why…

Sponsor content

O&3 Reveals: The Six Ingredient Shifts Defining Wellness in Beauty for 2026

The beauty and personal care landscape is rapidly evolving toward wellness focused, ingredient-led product development. Consumers increasingly demand formulations that...

Affordable alternatives to luxury fragrances

Luxury fragrances often come with high price tags, making them inaccessible for many. Fragrance dupes offer similar scents at lower costs, providing a budget-friendly...

Sweetch Strengthens Its Scientific Leadership with the Acquisition of Laboratoire Greenpharma

Sweetch, a science-driven developer of sustainable cosmetic ingredients, announces the acquisition of Laboratoire Greenpharma, a recognised R&D specialist in natural...

SphingoCare DS-Ceramix V - Bio-designed barrier and moisture reinforcement for sensitive skin

Beyond striking preclinical biomarker results, proven barrier reinforcement, instant and long-lasting hydration, some new tests demonstrated DS-CERAmix-V visible comfort...

Beauty that empowers - how sustainable palm oil sets brands apart

It is already widely accepted that competition in the beauty sector - or any sector - will require more than product quality. Most cosmetic brands today have stepped up...

EPL's r-Platina packaging tubes already meet the PPWR requirements for 2038 and achieve the highest RecyClass rating

EPL sets standards in sustainable packaging development for FMCG

Beauty retailers Nocibé and Douglas partner with Concept4 for christmas advent calendar expansion

Nocibé and Douglas have launched their highly anticipated Christmas Beauty Advent Calendar nationwide, developed in collaboration with Concept4, a global partner to...

Cosmoprof India 2025 confirms its strategic relevance for the Indian beauty industry

With nearly 13,000 visitors and 200 qualified buyers, the show reinforces its reputation as India’s premier B2B platform for beauty professionals

Discover Bazille Light: The new generation of refillable perfume packaging

New Bazille Light line with SNI 15 screw pump and filly cap

Sepifriend range: care specially designed for animals

Seppic launches Sepifriend, a dedicated range of ingredients for pet hygiene and care. Meeting the rising demand for high-quality products for pets, this line offers safe,...

Paris Packaging Week celebrates its 25th anniversary with an iconic milestone edition

On 5 and 6 February 2026, Paris Packaging Week will celebrate its 25th anniversary, marking 25 years of innovation since the launch of PCD in 2001, the original event...

Quadrant2Design launch virtual exhibition stand showroom with beauty brand

Quadrant2Design, the UK’s leading designer of modular, reusable exhibition stands have chosen a beauty brand to demonstrate their sustainable solution in a virtual...

Featured companies

We are a world-leading, global one-stop shop for natural oil ingredients, boasting Europe’s largest online technical database of over 950 products. Our purpose at o&3, is to... We are a global specialty ingredient supplier to the beauty and personal care industry, dedicated to meeting evolving consumer needs along with our commitment to sustainability... The Roundtable on Sustainable Palm Oil (RSPO) is a global partnership to make palm oil sustainable. Formed in 2004 in response to the global call to seek solutions for... Givaudan Active Beauty offers an extensive portfolio of innovative cosmetic active ingredients designed to bring beauty to the world. Inspired by the beauty needs of consumers...
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Latest Media See all

Cosmetics Business Stand Side with Nuon Medical at Luxepack Monaco 2025

Cosmetics Business Stand Side with Nuon Medical at Luxepack Monaco 2025

Cosmetics Business Stand Side with Sharon Personal Care at in-cosmetics Global 2025

Cosmetics Business Stand Side with Sharon Personal Care at in-cosmetics Global 2025

Cosmetics Business Stand Side with Vantage at in-cosmetics Global 2025

Cosmetics Business Stand Side with Vantage at in-cosmetics Global 2025

Cosmetics Business Stand Side with Elementis at in-cosmetics Global 2025

Cosmetics Business Stand Side with Elementis at in-cosmetics Global 2025

Latest Reports See all

Inside the 'Manissance': why men’s grooming is gearing up for major growth in 2026

From teenage boys co-buying luxury niche fragrances to decant and share, to the surge in male ‘tweakments’, there is new momentum behind male grooming, writes Maisie Bovingdon

Inflammation care is a key skin longevity trend for 2026

Consumer demand for skin care that targets inflammation is growing, but how can brands sidestep the restrictions on product claims? Julia Wray reports

Sticky rice, sesame and salt: Fragrance will enter its 'swavoury' gourmand era in 2026

‘Grown up gourmands’ will gain momentum as savoury notes merge with sweet to create an elevated code of comfort

Neuroscience and beauty innovation: key trends to watch in 2026

Vague 'neuro claims' are out and evidence-aligned approaches that respect the current state of neuroscience are in, proving how skin care routines and fragrance can support the...

Careers

Regulatory Affairs & Compliance Specialist - Tennessee, USA - $80-120,000 (AE870543) Do you have a passion for product safety and compliance?
Supply Planning Manager - West London - £40,000 (AE814137) Are you a detail-oriented purchasing pro with a passion for supply chain efficiency?
Ecommerce Operations Assistant - Reading area - £30-32,000 (AE867349B) Are you eager to gain skills and experience in ecommerce, logistics, and fulfilment?
Global Distributor Manager - Remote - £50-70,000 (AE870528) Do you thrive on building strong international partnerships?
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Business Development Manager - Nutrition - Remote - £40–55,000 (AE866284B) Are you a driven sales professional with a passion for nutrition and wellness?
Toxicology Specialist - Yorkshire - £32-36,000 (AE866377) Are you a forward-thinking scientist passionate about sustainable innovation?
Brand Manager - Berkshire - £40-45,000 (AE713318) Are you a results-oriented individual with marketing and ecommerce experience?
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Upcoming events See all

Cosmoprof North America Miami 2026

27-29 January 2026 | Miami, USA

Paris Packaging Week 2026

5-6 February 2026 | Paris, France

Sustainability & Green Chemistry: From Claims to Credible Impact

26 February and 5 March 2026 | Virtual

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Pure Beauty is a Cosmetics Business’ magazine that prides itself on being beauty’s global outlook. Our award-winning team of journalists explore the forward-looking trends and movements that impact brand owners and retailers around the world.