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Neutrogena launches ‘new generation’ of BEMT-powered sunscreens
The US is entering a new era of sunscreens after the US Food and Drug Administration (FDA) approved bemotrizinol (BEMT), the first new UV filter in more than 25 years – Neutrogena’s new formulations are among the first to hit the market with the new ingredient
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Beauty retailers are racing to TikTok Shop – can Sephora and Ulta Beauty...
Major beauty retailers are making the move to join TikTok Shop and grab a piece of the platform’s US$4.4 billion...
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Ingredients
![L’Oréal faces lawsuit in the US over hair relaxer cancer risk links]()
L’Oréal faces lawsuit in the US over hair relaxer cancer risk links
The Arizona, US, Attorney General's Office claims the beauty giant and its subsidiary Softsheen-Carson failed to disclose alleged cancer risks linked to hair relaxers from its brands such as Dark and Lovely, Optimum and Mizani in a new lawsuit. L’Oréal has responded stating the allegations ‘have neither legal nor scientific merit’
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Skin Care
![Bench to bottle: Exosomes in skin care – breakthrough science or hype?]()
Bench to bottle: Exosomes in skin care – breakthrough science or hype?
In the first article in our new series, that investigates the scientific rigour behind the marketing buzz of trending cosmetic ingredients, Rinki Pramanik explores exosomes, and how far they offer meaningful performance in skin care products
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Colour Cosmetics
![Irish brand Poco Beauty enters UK market via Selfridges, marking a new chapter]()
Irish brand Poco Beauty enters UK market via Selfridges, marking a new chapter
As the beauty brand founded by model-turned-influencer Pippa O’Connor Ormond enters the UK via an exclusive partnership with luxury department store Selfridges, the founder shares an insight into Poco Beauty’s impressive growth
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Marketing
![World Afro Day celebrates a decade and launches a new report around UK regulation]()
World Afro Day celebrates a decade and launches a new report around UK regulation
As World Afro Day turns ten years old, the initiative is marking a decade through a three-day activation and the release of a new report, which highlights the need for tighter regulation on afro hair products and a strengthening of the Equality Act to prevent hair discrimination
Regulatory
![Beiersdorf CEO warns EU cosmetics industry could become ‘overburdened’ with impending regulations]()
Beiersdorf CEO warns EU cosmetics industry could become ‘overburdened’ with impending regulations
Vincent Warnery, CEO of Nivea-owner Beiersdorf, shared concerns around Europe’s position as a cosmetics industry leader, highlighting how heightened regulations could see beauty ‘become the next auto industry’
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Male Grooming
![Pinterest’s 2026 Men’s Trend Report: beard fade and fragrance wardrobe top beauty search terms]()
Pinterest’s 2026 Men’s Trend Report: beard fade and fragrance wardrobe top beauty search terms
As Pinterest unveils its 2026 Men’s Trend Report, Tom Spratt, Beauty Lead at the visual search and discovery platform, explains why the biggest opportunity in men’s beauty begins before the mirror, with grooming no longer an isolated experience
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Pure Beauty is a Cosmetics Business’ magazine that prides itself on being beauty’s global outlook. Our award-winning team of journalists explore the forward-looking trends and movements that impact brand owners and retailers around the world.