Neuroscience is at the cutting edge of many leading beauty brands’ research.
L’Oréal has been monitoring the effect of fragrance on brain activity, while Unilever is finding out how the skin affects psychological wellbeing, through a partnership with the University of Liverpool.
But while such research aims to drive innovation or discovery of topical products, the supplements space has been even more focused on the brain.
The rapidly developing segment of brain health supplements is expected to grow by a CAGR of 8.3% to 2030, when it could be worth as much as US$15.74bn according to Grand View Research.
Designed to boost