Market Reports

Consumers are ready for 'miracle' body care. Are brands?

Performance body care that offers clinical-grade efficacy is seeing fresh demand. But the pressure is on for brands to provide visible results, and regain consumer trust

Cosmetics Business reveals the top 5 body care trends of 2024 in new report

Body care is one of beauty's brightest spots, as high-performance products soar, fragrance fuels fresh innovation and shimmer oils enter the festive season

Forget rosemary oil, batana oil is the new TikTok hair hero

With scalp care being seen as an extension of skin care, interest in trending natural oils remains high. Batana, sage, and prickly pear oil are the latest winners

Playful and sensorial textures are picking up in hair care, and this is why

The sensory beauty movement is surprising and delighting consumers with novel textures and thoughtful packaging that elevate their hair care routines

How 'glass hair' became the most influential trend in hair care

'Expensive’ glass hair is having a significant impact on product innovation in hair care, as brands from L'Oréal Paris Elvive to TREsemmé invest deeply in the trend

Goodbye quick fix, frizz control has entered the longevity era

A new frizz-fighting journey has begun, as brands offer innovations boasting long lasting control and hair health-enhancing formulas

From drugstore to prestige: Hair growth's sexy reinvention

As demand for products that tackle thinning hair rises, popular prestige brands are reimagining the hair loss category

Cosmetics Business reveals the top 5 hair care trends of 2024 in new report

Expensive 'glass' hair, the new era of anti-frizz, and prestige brands' reinvention of the hair loss category are among the defining hair care trends this year

Humidity-proof make-up is the climate change hack consumers are seeking

Rising global temperatures and extreme weather is spurring demand for climate-adaptive cosmetics that can withstand humidity and sweat

Beauty merch is big business for Gen Z and millennial brands

Merch can be more successful for beauty brands than a new make-up launch. But what’s the secret formula for a winning strategy?

Why lip liner's comeback goes beyond 90s nostalgia

The versatility of lip liner is at the heart of its revival in 2024, as consumers discover new, relevant ways of using the product to create on-trend looks

How setting sprays became one of the biggest TikTok beauty trends

As trending looks like Korean glass skin and Douyin make-up continue to rise, setting sprays that deliver a bespoke skin finish are seeing strong sales

Why the bold blush trend is reaching a fever pitch in make-up

Overblushing rules, but is this trend following the same rise and fall as bold brows and lashes, or is something more going on with statement blush?

Cosmetics Business reveals the top 5 make-up trends of 2024 in new report

Bold statement blush, setting sprays that create a bespoke skin finish and the new era of lip liners are among the hottest trends driving growth

How beauty brands should prepare for a possible TikTok ban

A US TikTok ban would impact content creation, and beauty brands globally. Social media experts reveal the strategies, and platforms, that could win through

Sabrina Carpenter glam and keychain minis are the TikTok trends to watch

Backed by data intelligence platform Spate, Cosmetics Business reveals four of the next beauty micro-trends growing on TikTok and beyond

The most entertaining beauty brands on TikTok

Most consumers turn to TikTok for entertaining content, and beauty brands that do it well are turboboosting sales

The top 3 most influential TikTok trends in beauty

Forget fickle micro trends, these heavy hitters have transformed the beauty industry and consumers' routines

How 4 beauty start-ups are making millions on TikTok Shop

P. Louise is the latest beauty brand to break a new sales record, hitting £1.5m in 12 hours

Cosmetics Business reveals the top 5 TikTok beauty trends of 2024 in new report

From beauty's most influential viral trends to the startups-turned-millionaire brands, this report explores TikTok's extraordinary impact on the beauty industry

Boomers are the most engaged skin care consumers, yet the most overlooked

Women over 55 are the only demographic to be using more beauty products than five years ago. Will brands take more notice of them now?

Gen X want beauty brands to cut the BS

Women in their 40s and 50s are often more self-assured, confident and content in their own skin and body than they've ever been. And they have a clear message for beauty brands

Forget Gen Z, millennials are beauty's online power shoppers

Time-poor, cash-rich millennials make more beauty purchases online than any other generation. How can brands make the most of the opportunity?

Gen Z are spending more on beauty in 2024. How can brands win their wallet?

Gen Z are driving beauty sales faster than any other demographic. But brands need to excel in multiple areas to win their dollar

Trending Articles

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    Onion is the new hair and scalp health hero growing on TikTok The science-backed, Ayurvedic ingredient could peel its way into the mainstream in 2026
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    Why waterless hair care is making a splash beyond shampoo bars A fresh wave of waterless hair care innovations are quenching consumer thirst not only for sustainability, but convenience and performance too
  3. Cosmetics Business reveals the top 5 hair care trends of 2025 in new report As scalp care and hair growth products thrive, brands are tapping into the connection between hair health and wellness to give consumers an emotional uplift
  4. Cosmetics Business reveals the top 5 fragrance trends of 2025 in new report From boozy notes to sleep scents and solid perfumes, the latest trends highlight the transformational effect that young Gen Z consumers are having on fragrance
  5. Catch up on our free Cosmetics Business Roundtables The Cosmetics Business Roundtables is a series of webinars exploring of the most important and emerging topics within the beauty industry

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