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Market Reports

From Fenty to Cécred: celebrity hair care is premiumising the edges market

From Fenty to Cécred: celebrity hair care is premiumising the edges market

As Beyoncé, Rihanna and Tracee Ellis Ross launch products for styled and protected edges, they are elevating edge care into premium territory, writes Julia Wray
Why waterless hair care is making a splash beyond shampoo bars

Why waterless hair care is making a splash beyond shampoo bars

A fresh wave of waterless hair care innovations are quenching consumer thirst not only for sustainability, but convenience and performance too
Hair care brands are turning playful to boost consumer happiness in 2025

Hair care brands are turning playful to boost consumer happiness in 2025

Putting the fun into functionality, hair care brands are tapping into one of the biggest consumer needs for both now and the future: a sense of play
Hair growth treatments: what consumers are demanding in 2025

Hair growth treatments: what consumers are demanding in 2025

As hair loss treatments outpace hair care sales, Nyima Jobe finds out what is driving demand
Cosmetics Business reveals the top 5 hair care trends of 2025 in new report

Cosmetics Business reveals the top 5 hair care trends of 2025 in new report

As scalp care and hair growth products thrive, brands are tapping into the connection between hair health and wellness to give consumers an emotional uplift
Tubing mascara is trending with a surge of smudge-free launches

Tubing mascara is trending with a surge of smudge-free launches

The ‘cool cousin’ of traditional mascara, 90's invention tubing mascara is back in the spotlight for avoiding ‘racoon-eye’ drama
From 'brontouring' to 'blonzing': Is bronzer the new blush?

From 'brontouring' to 'blonzing': Is bronzer the new blush?

Look out blush – bronzers are getting a glow-up as beauty brands offer multi-benefit formulas and formats that bring them a long way from the shimmers of the early 2000s
Grip primers: can the latest launches unstick e.l.f.'s viral reign?

Grip primers: can the latest launches unstick e.l.f.'s viral reign?

e.l.f.'s Power Grip has dominated the primer boom for years. Julia Wray investigates the new challengers, and their benefits
Catch up on our free Cosmetics Business Roundtables

Catch up on our free Cosmetics Business Roundtables

The Cosmetics Business Roundtables is a series of webinars exploring of the most important and emerging topics within the beauty industry
Doughnut-style applicators are the new lip balm trend

Doughnut-style applicators are the new lip balm trend

Beauty’s doughnut craze continues, this time with packaging, as plush and squishy ‘doughnut’ applicator tips drive excitement in lip balms and glosses
Soft-matte make-up returns in 2025 with blurred, 'filtered' skin finishes

Soft-matte make-up returns in 2025 with blurred, 'filtered' skin finishes

The 'blurring' beauty aesthetic is back, but this time it's about skin confidence and comfort, writes Nyima Jobe
Cosmetics Business reveals the top 5 make-up trends of 2025 in new report

Cosmetics Business reveals the top 5 make-up trends of 2025 in new report

From blendable bronzers to doughnut-style lip balm applicators and the rise of grip primers, 2025’s make-up trends blend fun and function
How Gen Z is driving a trend for hyper-efficient beauty products

How Gen Z is driving a trend for hyper-efficient beauty products

Single-step products jam-packed with high performing ingredients, and all at a low price. Gen Z wants it all, and beauty launches are providing it
Beef tallow: inside Gen Z’s obsession with the skin care ingredient

Beef tallow: inside Gen Z’s obsession with the skin care ingredient

Ancestral skin care ingredients make a compelling trend on TikTok, but are concerns around beef tallow’s unregulated DIY use overshadowing its potential in cosmetic-grade formulations?
The ‘little treats’ economy: Inside Gen Z’s budget beauty splurges

The ‘little treats’ economy: Inside Gen Z’s budget beauty splurges

With finances under pressure but beauty routines as sacred as ever, Gen Z is fuelling a “little treats” economy where lip oils, sheet masks and bite-sized buys deliver maximum joy with minimal guilt
Opinion: UK beauty retailers lead the way when it comes to specialised experiences

Opinion: UK beauty retailers lead the way when it comes to specialised experiences

With TikTok Shop and Amazon stealing consumers attention online, British Beauty Council CEO Millie Kendall explains how bricks-and-mortar UK beauty retailers remain a relevant and enticing shopping experience
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Trending Articles

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    L’Oréal to Beiersdorf: How K-beauty is reshaping the innovation playbook for Western beauty brands K-beauty is upending the beauty product launch playbook in the west, as brands including L’Oréal Paris, YSL Beauty and Nivea launch products directly referencing Korean technology
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    K-beauty collagen face masks: why the trend is still booming in 2026 and what’s next They provide instant plumping results and glowing skin, but what does the future look like for collagen face masks? Megan Fahy finds out
  3. Cosmetics Business reveals the top 5 K-beauty trends of 2026 in new report Korean hair care, K-pharmacy skin care and bloom skin are among the biggest trends that will shape K-beauty in the year ahead
  4. Cosmetics Business reveals the top 5 skin care trends of 2026 in new report K-beauty spicules, barrier hero ingredient beta-glucan and support for cosmetic treatments are among the skin care trends on the rise this year
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    Korean hair care is K-beauty’s next breakout category K-hair care is the new K-beauty obsession, as Korean brands introduce new, sophisticated multi-step scalp and hair routines to consumers, writes Julia Wray

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Through digital, live and print products, Cosmetics Business informs and inspires business leaders and decision-makers around the world. With a digital-first strategy, the Group’s Editors write breaking news, product releases, technical papers, innovation features, trend reports and live content agendas covering the entire industry from ingredients and packaging to regulation, retail and marketing.

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