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Market Reports
Cosmetics Business predicts the top 5 beauty trends of 2026 in new report
Resilience is the new watchword in skin and hair care, neuro-beauty turns evidence-based, and male grooming finds its next boom; these are among the trends shaping beauty in 2026
Skin care for the derriere: why brands are aiming to crack butt care
Bums are the final taboo in body care, and brands are entering the nascent space to serve a variety of needs
How ‘Dubai chocolate’ sparked 2025’s viral pistachio body care trend
Nostalgic, comforting and unexpected, consumers have gone nuts for pistachio – in body care as much as in chocolate
Is wellness-infused body care the next beauty frontier?
From ashwagandha body lotions to chia seed body oils, body care as we know it is transforming. But the great wellness infusion is not without its hurdles, writes Maisie Bovingdon
Forget minis, maxi-sized toiletries are now trending
Offering better value, less waste and a longer-lasting pack, supersized body care is appealing to brands and consumers alike, reports Julia Wray
LED devices for the hands are an emerging trend in at-home beauty tech
A new wave of skin tech is here that goes beyond the face. LED masks and mitts for the hands target signs of ageing and sun damage as consumers seek visible results
Cosmetics Business reveals the top 5 body care trends of 2025 in new report
Skinification and premium fragrance trends are driving innovation and growth in body care, with the boom forecast to continue in 2026
Onion is the new hair and scalp health hero growing on TikTok
The science-backed, Ayurvedic ingredient could peel its way into the mainstream in 2026
From Fenty to Cécred: celebrity hair care is premiumising the edges market
As Beyoncé, Rihanna and Tracee Ellis Ross launch products for styled and protected edges, they are elevating edge care into premium territory, writes Julia Wray
Why waterless hair care is making a splash beyond shampoo bars
A fresh wave of waterless hair care innovations are quenching consumer thirst not only for sustainability, but convenience and performance too
Hair care brands are turning playful to boost consumer happiness in 2025
Putting the fun into functionality, hair care brands are tapping into one of the biggest consumer needs for both now and the future: a sense of play
Hair growth treatments: what consumers are demanding in 2025
As hair loss treatments outpace hair care sales, Nyima Jobe finds out what is driving demand
Cosmetics Business reveals the top 5 hair care trends of 2025 in new report
As scalp care and hair growth products thrive, brands are tapping into the connection between hair health and wellness to give consumers an emotional uplift
Tubing mascara is trending with a surge of smudge-free launches
The ‘cool cousin’ of traditional mascara, 90's invention tubing mascara is back in the spotlight for avoiding ‘racoon-eye’ drama
From 'brontouring' to 'blonzing': Is bronzer the new blush?
Look out blush – bronzers are getting a glow-up as beauty brands offer multi-benefit formulas and formats that bring them a long way from the shimmers of the early 2000s
Grip primers: can the latest launches unstick e.l.f.'s viral reign?
e.l.f.'s Power Grip has dominated the primer boom for years. Julia Wray investigates the new challengers, and their benefits
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Lip liners rise as lip fillers fall: How this make-up product found a new era of growth
Modern formulas offering plumping and defining effects as a cheaper and less invasive alternative to lip fillers, are helping a new era of growth emerge in the category
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PDRN make-up: How K-beauty’s trending skin care ingredient is moving into colour cosmetics
Skin care’s biggest breakout ingredient of 2026 is coming for your make-up bag
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Charlotte Tilbury, Dior and Too Faced: why loose setting powder is being reinvented for 2026
Leaving cakey, drying formulas in the past, loose setting powder is making its comeback
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The next generation of hybrid lip stains has arrived
A fresh flush of innovation in lip stains and tints is seeing a new hybrid breed that blend long-lasting colour, hydrating comfort, and a range of finishes, writes Julia Wray
Cosmetics Business reveals the top 5 fragrance trends of 2026 in new report
Scent stacking, slow perfumery and alcohol-free perfumes are among the biggest trends shaping fragrance this year
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