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Market Reports
Cosmetics Business reveals the top 5 hair care trends of 2025 in new report
As scalp care and hair growth products thrive, brands are tapping into the connection between hair health and wellness to give consumers an emotional uplift
Tubing mascara is trending with a surge of smudge-free launches
The ‘cool cousin’ of traditional mascara, 90's invention tubing mascara is back in the spotlight for avoiding ‘racoon-eye’ drama
From 'brontouring' to 'blonzing': Is bronzer the new blush?
Look out blush – bronzers are getting a glow-up as beauty brands offer multi-benefit formulas and formats that bring them a long way from the shimmers of the early 2000s
Grip primers: can the latest launches unstick e.l.f.'s viral reign?
e.l.f.'s Power Grip has dominated the primer boom for years. Julia Wray investigates the new challengers, and their benefits
Catch up on our free Cosmetics Business Roundtables
The Cosmetics Business Roundtables is a series of webinars exploring of the most important and emerging topics within the beauty industry
Doughnut-style applicators are the new lip balm trend
Beauty’s doughnut craze continues, this time with packaging, as plush and squishy ‘doughnut’ applicator tips drive excitement in lip balms and glosses
Soft-matte make-up returns in 2025 with blurred, 'filtered' skin finishes
The 'blurring' beauty aesthetic is back, but this time it's about skin confidence and comfort, writes Nyima Jobe
Cosmetics Business reveals the top 5 make-up trends of 2025 in new report
From blendable bronzers to doughnut-style lip balm applicators and the rise of grip primers, 2025’s make-up trends blend fun and function
How Gen Z is driving a trend for hyper-efficient beauty products
Single-step products jam-packed with high performing ingredients, and all at a low price. Gen Z wants it all, and beauty launches are providing it
Beef tallow: inside Gen Z’s obsession with the skin care ingredient
Ancestral skin care ingredients make a compelling trend on TikTok, but are concerns around beef tallow’s unregulated DIY use overshadowing its potential in cosmetic-grade formulations?
The ‘little treats’ economy: Inside Gen Z’s budget beauty splurges
With finances under pressure but beauty routines as sacred as ever, Gen Z is fuelling a “little treats” economy where lip oils, sheet masks and bite-sized buys deliver maximum joy with minimal guilt
Opinion: UK beauty retailers lead the way when it comes to specialised experiences
With TikTok Shop and Amazon stealing consumers attention online, British Beauty Council CEO Millie Kendall explains how bricks-and-mortar UK beauty retailers remain a relevant and enticing shopping experience
Celebrity beauty is still winning Gen Z in 2025, but how?
Celebrity-owned brands have not only upped their game to win Gen Z consumers, they are reinstating the power and influence of celebrity in the beauty space
Sex sells: the rise of innuendo in beauty marketing
Sex is creeping back into beauty marketing, but in a way that’s distinctly Gen Z
Cosmetics Business reveals the top 5 Gen Z beauty trends of 2025 in new report
Gen Z is reshaping the beauty landscape in new ways, as celebrity brands surge back into relevance, sex re-enters the marketing playbook, and single-step products turn hyper-efficient
Mini but mighty: How beauty miniatures are reinventing the impulse buy
An affordable, low-risk treat, travel-sized 'minis' are outpacing overall beauty sales by driving spontaneous basket additions, both in-store and online
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Trending Articles
Cosmetics Business reveals the top 5 male grooming trends of 2024 in new report
From the #looksmaxxing phenomenon and its impact on Alpha boys, to the rise of whole body deodorants, male grooming trends are evolving fast
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Cosmetics Business reveals the top 5 men’s grooming trends of 2026 in new report
Beast mode body care, ‘bro brows’, solid colognes, ‘anti-grey’ hair serums and workout recovery products are the new trends in men’s grooming this year
Cosmetics Business reveals the top 5 skin care trends of 2026 in new report
K-beauty spicules, barrier hero ingredient beta-glucan and support for cosmetic treatments are among the skin care trends on the rise this year
Cosmetics Business reveals the top 5 fragrance trends of 2026 in new report
Scent stacking, slow perfumery and alcohol-free perfumes are among the biggest trends shaping fragrance this year
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Ilia, La Roche-Posay and Kiehl’s are launching mineral SPF serums, but what’s driving the trend?
Mineral sunscreen is entering its glow-up era, with transparent formulas that reinforce the moisture barrier, and are suitable for sensitive skin, writes Megan Fahy
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