Market Reports

Low prices, high spend: How TikTok livestreams are reviving fast beauty

Low prices, high spend: How TikTok livestreams are reviving fast beauty

TikTok may be the home of budget beauty, but livestreams are fuelling bigger order values and faster buys
Own brand beauty is booming in 2025, and this is why

Own brand beauty is booming in 2025, and this is why

As prestige and mass prices continue to climb, beauty retailers from Boots to Space NK are refining their own-label offerings to appeal to consumers, reports Louise Whitbread
How beauty dupes became a new form of social status

How beauty dupes became a new form of social status

With budgets under pressure, dupes are even bigger business in 2025, as they become socially desirable purchases
Tariffs and the long-term impact on beauty consumers

Tariffs and the long-term impact on beauty consumers

With some consumers already stockpiling and switching to homegrown brands, will affordable beauty also win? Louise Whitbread reports
Cosmetics Business reveals the top 5 budget beauty trends of 2025 in new report

Cosmetics Business reveals the top 5 budget beauty trends of 2025 in new report

With mass outpacing prestige sales for the first time in years, budget-friendly beauty has not only become aspirational, it's a force to be reckoned with in 2025
Searches for 'reef safe spf' are up 86%, but are claims still misleading?

Searches for 'reef safe spf' are up 86%, but are claims still misleading?

As consumers grow more eco-conscious, sun care launches with reef safe labels are on the rise. But complications with this claim persist, finds Louise Whitbread
How tinted sunscreens became one of the fastest growing SPF categories

How tinted sunscreens became one of the fastest growing SPF categories

Consumer demand is up 87% year-over-year, driven by the 'no make-up make-up' trend, improved formulations, diverse shades and finishes
SPF lip oils are sun care's new hybrid heroes

SPF lip oils are sun care's new hybrid heroes

The viral trend for tinted lip oils is moving into sun protection, as SPF-powered versions step up as a summer essential
How 'invisible' formulas became the inclusive new standard in sunscreen

How 'invisible' formulas became the inclusive new standard in sunscreen

From The Ordinary to Supergoop!, today's most desirable sun care brands are launching formulas that are weightless and white cast-free - and scrapping those that aren't
Gen Alpha and the future of sunscreen: what brands need to know

Gen Alpha and the future of sunscreen: what brands need to know

Sunscreen will likely be a normalised as a daily essential for Gen Alpha, but what do they want from their sun care products? Louise Whitbread investigates
Cosmetics Business reveals the top 5 sun care trends of 2025 in new report

Cosmetics Business reveals the top 5 sun care trends of 2025 in new report

From invisible formulas to tinted SPF, sunscreen is now a trending beauty product that consumers can integrate easily into routines
Aldehyde perfumes are back: The vintage scent trend comforting Gen Z

Aldehyde perfumes are back: The vintage scent trend comforting Gen Z

First made famous by Chanel No5, aldehydes revolutionised perfumery. Now they're back with a modern, clean twist that both comforts and thrills
Introducing lickable perfume: the fragrance you can taste as well as smell

Introducing lickable perfume: the fragrance you can taste as well as smell

Perfume that you can taste, as well as smell, is here in all its sensual glory. Are gourmand-loving consumers ready for it? Louise Whitbread investigates
Why solid perfume is the latest fragrance format to win Gen Z

Why solid perfume is the latest fragrance format to win Gen Z

A fresh wave of solid perfume launches is seeing new and established brands tap into Gen Z’s desire for personalisation and sustainability
Why bedtime fragrances are trending beyond TikTok

Why bedtime fragrances are trending beyond TikTok

As sleep nestles to the centre of beauty and wellness trends, Louise Whitbread explores how bedtime fragrances have moved beyond social virality
Boozy fragrances: the refined scent trend replacing sugary gourmands in 2025

Boozy fragrances: the refined scent trend replacing sugary gourmands in 2025

Cognac, whisky and rum are among the boozy notes experiencing a revival in perfumery, luring young male fragrance shoppers with their refined and rebellious twist

Trending Articles

  1. Cosmetics Business reveals the top 5 male grooming trends of 2024 in new report From the #looksmaxxing phenomenon and its impact on Alpha boys, to the rise of whole body deodorants, male grooming trends are evolving fast
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    Cosmetics Business reveals the top 5 men’s grooming trends of 2026 in new report Beast mode body care, ‘bro brows’, solid colognes, ‘anti-grey’ hair serums and workout recovery products are the new trends in men’s grooming this year
  3. Cosmetics Business reveals the top 5 skin care trends of 2026 in new report K-beauty spicules, barrier hero ingredient beta-glucan and support for cosmetic treatments are among the skin care trends on the rise this year
  4. Cosmetics Business reveals the top 5 fragrance trends of 2026 in new report Scent stacking, slow perfumery and alcohol-free perfumes are among the biggest trends shaping fragrance this year
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    Ilia, La Roche-Posay and Kiehl’s are launching mineral SPF serums, but what’s driving the trend? Mineral sunscreen is entering its glow-up era, with transparent formulas that reinforce the moisture barrier, and are suitable for sensitive skin, writes Megan Fahy

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