Market Reports

Celebrity beauty is still winning Gen Z in 2025, but how?

Celebrity beauty is still winning Gen Z in 2025, but how?

Celebrity-owned brands have not only upped their game to win Gen Z consumers, they are reinstating the power and influence of celebrity in the beauty space
Sex sells: the rise of innuendo in beauty marketing

Sex sells: the rise of innuendo in beauty marketing

Sex is creeping back into beauty marketing, but in a way that’s distinctly Gen Z
Cosmetics Business reveals the top 5 Gen Z beauty trends of 2025 in new report

Cosmetics Business reveals the top 5 Gen Z beauty trends of 2025 in new report

Gen Z is reshaping the beauty landscape in new ways, as celebrity brands surge back into relevance, sex re-enters the marketing playbook, and single-step products turn hyper-efficient
Mini but mighty: How beauty miniatures are reinventing the impulse buy

Mini but mighty: How beauty miniatures are reinventing the impulse buy

An affordable, low-risk treat, travel-sized 'minis' are outpacing overall beauty sales by driving spontaneous basket additions, both in-store and online
Low prices, high spend: How TikTok livestreams are reviving fast beauty

Low prices, high spend: How TikTok livestreams are reviving fast beauty

TikTok may be the home of budget beauty, but livestreams are fuelling bigger order values and faster buys
Own brand beauty is booming in 2025, and this is why

Own brand beauty is booming in 2025, and this is why

As prestige and mass prices continue to climb, beauty retailers from Boots to Space NK are refining their own-label offerings to appeal to consumers, reports Louise Whitbread
How beauty dupes became a new form of social status

How beauty dupes became a new form of social status

With budgets under pressure, dupes are even bigger business in 2025, as they become socially desirable purchases
Tariffs and the long-term impact on beauty consumers

Tariffs and the long-term impact on beauty consumers

With some consumers already stockpiling and switching to homegrown brands, will affordable beauty also win? Louise Whitbread reports
Cosmetics Business reveals the top 5 budget beauty trends of 2025 in new report

Cosmetics Business reveals the top 5 budget beauty trends of 2025 in new report

With mass outpacing prestige sales for the first time in years, budget-friendly beauty has not only become aspirational, it's a force to be reckoned with in 2025
Searches for 'reef safe spf' are up 86%, but are claims still misleading?

Searches for 'reef safe spf' are up 86%, but are claims still misleading?

As consumers grow more eco-conscious, sun care launches with reef safe labels are on the rise. But complications with this claim persist, finds Louise Whitbread
How tinted sunscreens became one of the fastest growing SPF categories

How tinted sunscreens became one of the fastest growing SPF categories

Consumer demand is up 87% year-over-year, driven by the 'no make-up make-up' trend, improved formulations, diverse shades and finishes
SPF lip oils are sun care's new hybrid heroes

SPF lip oils are sun care's new hybrid heroes

The viral trend for tinted lip oils is moving into sun protection, as SPF-powered versions step up as a summer essential
How 'invisible' formulas became the inclusive new standard in sunscreen

How 'invisible' formulas became the inclusive new standard in sunscreen

From The Ordinary to Supergoop!, today's most desirable sun care brands are launching formulas that are weightless and white cast-free - and scrapping those that aren't
Gen Alpha and the future of sunscreen: what brands need to know

Gen Alpha and the future of sunscreen: what brands need to know

Sunscreen will likely be a normalised as a daily essential for Gen Alpha, but what do they want from their sun care products? Louise Whitbread investigates
Cosmetics Business reveals the top 5 sun care trends of 2025 in new report

Cosmetics Business reveals the top 5 sun care trends of 2025 in new report

From invisible formulas to tinted SPF, sunscreen is now a trending beauty product that consumers can integrate easily into routines
Aldehyde perfumes are back: The vintage scent trend comforting Gen Z

Aldehyde perfumes are back: The vintage scent trend comforting Gen Z

First made famous by Chanel No5, aldehydes revolutionised perfumery. Now they're back with a modern, clean twist that both comforts and thrills

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