Market Reports

Cosmetics Business reveals the top 5 supplements trends of 2024 in new report

From beauty potions to gut health heroes, these multitask masters are driving the supplements space forward

How the wellness takeover of mass retail is changing the beauty landscape

As mass beauty retailers devote more shelf space to wellness lines, where will this leave beauty brands in 2024?

4 ways beauty brands will use generative AI in 2024

Generative AI will supercharge the beauty sector. Cosmetics Business looks at how brands will use it to benefit their businesses

This beauty trend lets consumers choose their mindset

Brands are going beyond offering self-expression, to helping consumers deliberately create how they want to feel

When luxury is not enough: Enter the new tier of ultra-luxe beauty

As the luxury landscape blurs, premium brands are spotting a golden opportunity for a new level of elite creations for their most discerning clients

How the obsession with longevity is shaping the future of skin care

Anti-ageing skin care is on the brink of change. Longevity scientists are raising the bar with an approach that makes skin biologically younger

Cosmetics Business predicts the top 5 beauty trends of 2024 in new report

From a new tier of ultra-luxe beauty to longevity skin care and more, these trends will make waves in the coming year

Therapeutic body care balms are soaring, and this is why

71% of adults say they have sensitive skin, and education on social media is prompting them to take action with intensive repair-focused products

Dermatologists label 2023 the 'Year of the Neck' as the category is set to boom

Consumer awareness of 'tech neck' is bringing this overlooked segment to the mainstream

Why leading perfume brands are zeroing in on fragranced body care

As consumers are growing more experimental with their use of scent, sales of fragrance ancillaries are soaring

Why brands are creating facial skin care equivalents for the body

Harder-working body care is in demand, and brands are responding with high-level skin care that is usually reserved for the face

The body mist revival is the casual countertrend to 'beast mode' scents

The nostalgic format has been given a luxury upgrade, offering a lighter and more casual way to scent the body

Cosmetics Business reveals the top 5 bath and body care trends of 2023 in new report

From the rise of active-based body care to the influx of luxury fragrance 'ancillaries', the bath and body category is looking very different in 2023

What the 'hair cycling' trend says about Gen Z attitudes to scalp health

Consumers are investing in a carousel of products to remedy hair and scalp challenges as their needs change

These brands are riding high on #HairTok's rosemary oil trend

Rosemary oil is a hair care obsession on TikTok, and the impact it's having on brands is unprecedented

Hair waters that deliver an instant 'shine makeover' will trend into 2024

They work in seconds, deliver a mirror-like shine, and are easy to use. No wonder brands are betting on hair waters becoming an even bigger category

Forget slugging, brands are now backing overnight scalp serums

With their lightweight formulas, powerful actives, and damage-reversing benefits, night-use serums have the upper hand in scalp and hair care

Anti-dandruff care just got sexy

Brands are shaking up the dandruff care category with a new guard of alluring and elevated products

Cosmetics Business reveals the top 5 hair care trends of 2023 in new report

It's hair care's time in the spotlight as sales outstrip skin care, and consumers zero in on their hair and scalp health

Gen Z is rewriting the rulebook on how make-up is used and why

This expressive consumer group is using make-up to create an attitude, reflect emotions and meet new goals

Lip gloss: The quest for cult status

Sales of lipgloss are still skyrocketing over lipstick, but can it ever become a classic make-up bag staple?

Colour-changing make-up is now beauty's biggest personalisation trend

Cosmetics that transform via pH or UV to reveal a personalised shade have gone viral on TikTok, creating bestsellers for brands

How premium make-up brands are luring shoppers from dupes

Despite their rising prices, prestige face and lip make-up is still preferred by consumers, even those who believe dupes are just as good

How blush became this year's bestselling facial make-up product

Experimentation with playful techniques and formats is awarding the humble blusher a central role in make-up routines, and pushing sales up 65%

Trending Articles

  1. Cosmetics Business predicts the top 5 beauty trends of 2026 in new report Resilience is the new watchword in skin and hair care, neuro-beauty turns evidence-based, and male grooming finds its next boom; these are among the trends shaping beauty in 2026
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    Sticky rice, sesame and salt: Fragrance will enter its 'swavoury' gourmand era in 2026 ‘Grown up gourmands’ will gain momentum as savoury notes merge with sweet to create an elevated code of comfort
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    Neuroscience and beauty innovation: key trends to watch in 2026 Vague 'neuro claims' are out and evidence-aligned approaches that respect the current state of neuroscience are in, proving how skin care routines and fragrance can support the mind
  4. Cosmetics Business reveals the top 5 sun care trends of 2025 in new report From invisible formulas to tinted SPF, sunscreen is now a trending beauty product that consumers can integrate easily into routines
  5. Cosmetics Business reveals the top 5 hair care trends of 2025 in new report As scalp care and hair growth products thrive, brands are tapping into the connection between hair health and wellness to give consumers an emotional uplift

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