Market Reports

Cosmetics Business reveals the top 5 skin care trends of 2025 in new report

Cosmetics Business reveals the top 5 skin care trends of 2025 in new report

Milky toners, peptide-based lip treatments and face mists are among the stand-out trends dominating skin care this year
Heartleaf is the unsung K-beauty hero inspiring skin care brands

Heartleaf is the unsung K-beauty hero inspiring skin care brands

The powerhouse ingredient that soothes sensitive skin is propelling niche K-beauty brands to viral success in the west
Boots and K-beauty retailers expect toner pads to soar this year

Boots and K-beauty retailers expect toner pads to soar this year

Effective skin care with minimal effort: toner pads are what consumers are looking for in 2025
Snail Mucin is out: TikTok-famous PDRN is the new skin care hero

Snail Mucin is out: TikTok-famous PDRN is the new skin care hero

Following the viral PDRN facial injections, the trusted K-beauty ingredient, a DNA extract sourced from salmon sperm cells, is now trending in anti-ageing skin care
Why hydrogel masks will be a “defining” K-beauty trend in 2025

Why hydrogel masks will be a “defining” K-beauty trend in 2025

Glass skin or boiled egg skin? Hydrogel masks can deliver active ingredients deeper into the skin while still offering the instant gratification of a plump, dewy look
From scandal to sensation: How Korean sunscreen became hot again

From scandal to sensation: How Korean sunscreen became hot again

Seducing with their superior textures, skin caring formulas, and modern UV filters, K-beauty brands have not only won back consumers' trust in sun care, they've won their wallets
Cosmetics Business reveals the top 5 K-beauty trends of 2025 in new report

Cosmetics Business reveals the top 5 K-beauty trends of 2025 in new report

PDRN, toner pads and hydrogel masks are among the trends emerging from K-beauty's powerful second wave
Colostrum is the celebrity-backed supplement trend making waves

Colostrum is the celebrity-backed supplement trend making waves

Bovine colostrum may sound like a wacky wellness trend, but consumer demand is soaring due to its versatile benefits, from gut and hair health, to skin rejuvenation
Why the oral microbiome is the next focus for probiotic brands

Why the oral microbiome is the next focus for probiotic brands

Amid the rise of #TeethTok, and the shifting interest beyond the gut to the mouth microbiome, dental probiotics are becoming a new supplement trend
Vitamin patches are trending, but scepticism is a sticking point

Vitamin patches are trending, but scepticism is a sticking point

Wearable supplement patches are booming as a game-changing solution to 'pill fatigue'. Yet building trust in the efficacy of the format is vital for brands
GLP-1 supplements: the next major wellness category?

GLP-1 supplements: the next major wellness category?

From loss of skin elasticity to hair density, supplements that offer targeted support for GLP-1 users, as well as those that 'mimic' the drugs, are booming
Drips, jabs and now drinks: why NAD+ is taking beauty by storm

Drips, jabs and now drinks: why NAD+ is taking beauty by storm

Consumer interest in NAD+ surged in 2024, fuelled by a heady mix of TikTok, celebrity endorsement, the rise of longevity science and biohacking culture
Cosmetics Business reveals the top 5 supplements trends of 2025 in new report

Cosmetics Business reveals the top 5 supplements trends of 2025 in new report

NAD+ shots, bovine colostrum, vitamin patches, GLP-1 support and more, the latest supplements trends are smashing the boundaries between beauty and wellness
Are Gen Z swapping 'baby Botox' for preventative skin care?

Are Gen Z swapping 'baby Botox' for preventative skin care?

A preventative approach to skin care, that prioritises skin health over skin perfection, is taking off among young consumers
The most rebellious trends in beauty predicted for 2025

The most rebellious trends in beauty predicted for 2025

2025 is shaping up to be a rebellion-fest for beauty with two polarising trends: ‘brat’ imperfection and the rise of the 'anti-woke' brand
CeraVe, e.l.f. and NYX will become ‘entertainment brands’ to lure Gen Z

CeraVe, e.l.f. and NYX will become ‘entertainment brands’ to lure Gen Z

Being a beauty brand is no longer enough. These brands are blurring the line between commerce and entertainment – and could soon have their own Netflix shows

Trending Articles

  1. Cosmetics Business reveals the top 5 K-beauty trends of 2026 in new report Korean hair care, K-pharmacy skin care and bloom skin are among the biggest trends that will shape K-beauty in the year ahead
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    L’Oréal to Beiersdorf: How K-beauty is reshaping the innovation playbook for Western beauty brands K-beauty is upending the beauty product launch playbook in the west, as brands including L’Oréal Paris, YSL Beauty and Nivea launch products directly referencing Korean technology
  3. You need to be a subscriber to read this article.
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    Korean hair care is K-beauty’s next breakout category K-hair care is the new K-beauty obsession, as Korean brands introduce new, sophisticated multi-step scalp and hair routines to consumers, writes Julia Wray
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    K-beauty collagen face masks: why the trend is still booming in 2026 and what’s next They provide instant plumping results and glowing skin, but what does the future look like for collagen face masks? Megan Fahy finds out
  5. Cosmetics Business reveals the top 5 skin care trends of 2026 in new report K-beauty spicules, barrier hero ingredient beta-glucan and support for cosmetic treatments are among the skin care trends on the rise this year

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