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Market Reports
4 predicted K-beauty trends for 2026
Beyond sheet masks and snail mucin, a fresh K-beauty wave is tipped to take off, solidifying South Korea’s global beauty dominance
K-beauty has dominated the world. Is 'Arab beauty' next in line?
From Amouage to Asteri, Arab beauty is billed as the next global powerhouse, shaping everything from new olfactive directions to climate-adaptive make-up
Cosmetics Business reveals the top 5 ‘beauty hotspots’ of 2026 in new report, from K-beauty to Arab beauty
India, the Middle East, Scandinavia and Taiwan join South Korea as the hotspot regions shaping global beauty trends. But they are also shifting consumer expectations
Inside the 'Manissance': why men’s grooming is gearing up for major growth in 2026
From teenage boys co-buying luxury niche fragrances to decant and share, to the surge in male ‘tweakments’, there is new momentum behind male grooming, writes Maisie Bovingdon
Inflammation care is a key skin longevity trend for 2026
Consumer demand for skin care that targets inflammation is growing, but how can brands sidestep the restrictions on product claims? Julia Wray reports
Sticky rice, sesame and salt: Fragrance will enter its 'swavoury' gourmand era in 2026
‘Grown up gourmands’ will gain momentum as savoury notes merge with sweet to create an elevated code of comfort
Neuroscience and beauty innovation: key trends to watch in 2026
Vague 'neuro claims' are out and evidence-aligned approaches that respect the current state of neuroscience are in, proving how skin care routines and fragrance can support the mind
‘Resilient’ beauty is the new standard for skin, hair care and make-up in 2026
Serums that build skin resilience; scalp treatments that make hair more resistant and make-up that lasts all day. Resilient beauty gives consumers the long-term support they now crave
Cosmetics Business predicts the top 5 beauty trends of 2026 in new report
Resilience is the new watchword in skin and hair care, neuro-beauty turns evidence-based, and male grooming finds its next boom; these are among the trends shaping beauty in 2026
Skin care for the derriere: why brands are aiming to crack butt care
Bums are the final taboo in body care, and brands are entering the nascent space to serve a variety of needs
How ‘Dubai chocolate’ sparked 2025’s viral pistachio body care trend
Nostalgic, comforting and unexpected, consumers have gone nuts for pistachio – in body care as much as in chocolate
Is wellness-infused body care the next beauty frontier?
From ashwagandha body lotions to chia seed body oils, body care as we know it is transforming. But the great wellness infusion is not without its hurdles, writes Maisie Bovingdon
Forget minis, maxi-sized toiletries are now trending
Offering better value, less waste and a longer-lasting pack, supersized body care is appealing to brands and consumers alike, reports Julia Wray
LED devices for the hands are an emerging trend in at-home beauty tech
A new wave of skin tech is here that goes beyond the face. LED masks and mitts for the hands target signs of ageing and sun damage as consumers seek visible results
Cosmetics Business reveals the top 5 body care trends of 2025 in new report
Skinification and premium fragrance trends are driving innovation and growth in body care, with the boom forecast to continue in 2026
Onion is the new hair and scalp health hero growing on TikTok
The science-backed, Ayurvedic ingredient could peel its way into the mainstream in 2026
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L’Oréal to Beiersdorf: How K-beauty is reshaping the innovation playbook for Western beauty brands
K-beauty is upending the beauty product launch playbook in the west, as brands including L’Oréal Paris, YSL Beauty and Nivea launch products directly referencing Korean technology
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K-beauty collagen face masks: why the trend is still booming in 2026 and what’s next
They provide instant plumping results and glowing skin, but what does the future look like for collagen face masks? Megan Fahy finds out
Cosmetics Business reveals the top 5 K-beauty trends of 2026 in new report
Korean hair care, K-pharmacy skin care and bloom skin are among the biggest trends that will shape K-beauty in the year ahead
Cosmetics Business reveals the top 5 skin care trends of 2026 in new report
K-beauty spicules, barrier hero ingredient beta-glucan and support for cosmetic treatments are among the skin care trends on the rise this year
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Korean hair care is K-beauty’s next breakout category
K-hair care is the new K-beauty obsession, as Korean brands introduce new, sophisticated multi-step scalp and hair routines to consumers, writes Julia Wray
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