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Market Reports
Cosmetics Business reveals the top 5 budget beauty trends of 2025 in new report
With mass outpacing prestige sales for the first time in years, budget-friendly beauty has not only become aspirational, it's a force to be reckoned with in 2025
Searches for 'reef safe spf' are up 86%, but are claims still misleading?
As consumers grow more eco-conscious, sun care launches with reef safe labels are on the rise. But complications with this claim persist, finds Louise Whitbread
How tinted sunscreens became one of the fastest growing SPF categories
Consumer demand is up 87% year-over-year, driven by the 'no make-up make-up' trend, improved formulations, diverse shades and finishes
SPF lip oils are sun care's new hybrid heroes
The viral trend for tinted lip oils is moving into sun protection, as SPF-powered versions step up as a summer essential
How 'invisible' formulas became the inclusive new standard in sunscreen
From The Ordinary to Supergoop!, today's most desirable sun care brands are launching formulas that are weightless and white cast-free - and scrapping those that aren't
Gen Alpha and the future of sunscreen: what brands need to know
Sunscreen will likely be a normalised as a daily essential for Gen Alpha, but what do they want from their sun care products? Louise Whitbread investigates
Cosmetics Business reveals the top 5 sun care trends of 2025 in new report
From invisible formulas to tinted SPF, sunscreen is now a trending beauty product that consumers can integrate easily into routines
Aldehyde perfumes are back: The vintage scent trend comforting Gen Z
First made famous by Chanel No5, aldehydes revolutionised perfumery. Now they're back with a modern, clean twist that both comforts and thrills
Introducing lickable perfume: the fragrance you can taste as well as smell
Perfume that you can taste, as well as smell, is here in all its sensual glory. Are gourmand-loving consumers ready for it? Louise Whitbread investigates
Why solid perfume is the latest fragrance format to win Gen Z
A fresh wave of solid perfume launches is seeing new and established brands tap into Gen Z’s desire for personalisation and sustainability
Why bedtime fragrances are trending beyond TikTok
As sleep nestles to the centre of beauty and wellness trends, Louise Whitbread explores how bedtime fragrances have moved beyond social virality
Boozy fragrances: the refined scent trend replacing sugary gourmands in 2025
Cognac, whisky and rum are among the boozy notes experiencing a revival in perfumery, luring young male fragrance shoppers with their refined and rebellious twist
Cosmetics Business reveals the top 5 fragrance trends of 2025 in new report
From boozy notes to sleep scents and solid perfumes, the latest trends highlight the transformational effect that young Gen Z consumers are having on fragrance
Meet the brands repositioning deodorant as a fine fragrance essential
By tapping into the thriving fragrance market, deodorant brands are winning male shoppers
Masculinity in 2025: how should male grooming brands show up?
The contemporary conversation around masculinity presents a mixed picture of progressive versus traditional influences. But there are ways brands can navigate this evolution
Bundles and kits are everywhere in male grooming, and this is why
Beyond Christmas and Father's Day, bundles and kits are scoring year-round appeal with men, and proving a winning route for brands amid a challenging market
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Lip liners rise as lip fillers fall: How this make-up product found a new era of growth
Modern formulas offering plumping and defining effects as a cheaper and less invasive alternative to lip fillers, are helping a new era of growth emerge in the category
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PDRN make-up: How K-beauty’s trending skin care ingredient is moving into colour cosmetics
Skin care’s biggest breakout ingredient of 2026 is coming for your make-up bag
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Charlotte Tilbury, Dior and Too Faced: why loose setting powder is being reinvented for 2026
Leaving cakey, drying formulas in the past, loose setting powder is making its comeback
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The next generation of hybrid lip stains has arrived
A fresh flush of innovation in lip stains and tints is seeing a new hybrid breed that blend long-lasting colour, hydrating comfort, and a range of finishes, writes Julia Wray
Cosmetics Business reveals the top 5 fragrance trends of 2026 in new report
Scent stacking, slow perfumery and alcohol-free perfumes are among the biggest trends shaping fragrance this year
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