Celebrity partnerships are still winning over consumers, but influence is minimal

Cosmetics Business survey finds that A-listers should still be part of beauty’s marketing strategy, but most do not believe in authenticity

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REN Skincare founder returns to beauty with new microbiome-based skin care brand Cultured

Rob Calcraft started the consumer favourite and 'clean' beauty pioneer two decades ago alongside co-founder Antony Buck

L’Oréal’s Yuesai announces Zilin Zhang as first global brand ambassador

The luxury Chinese brand hopes the former Miss World will help it represent 'C-beauty' on a global stage

The Body Shop whisks viewers away to Self Love Island with new 'intervention' ad campaign

The ethical beauty brand will air messages of self-love during the hit ITV reality show in an effort to empower ...

The social experiment: How to create an effective social selling strategy

As social media continues to change the way we buy, it’s time to take a look at exactly how the beauty industry can ...

Escentual donates sunscreen to children living in poverty

The British online beauty retailer hopes to raise awareness of how commonplace sun cancer is in the UK

Dior goes after Gen Z with virtual beauty link-up

Luxury beauty group has collaborated with Asia’s metaverse platform Zepeto to introduce nine new looks

Cosmetics Business reveals the 5 key fragrance trends of 2021 in new report

As fragrance is poised to enter a boom period, this report outlines the opportunities awaiting brands and retailers

Ask Heidi: ‘I want a new job in beauty, but where do I start?’

In this month's real-life advice column, recruitment and careers specialist, and founder of Arthur Edward Recruitment, ...

Claudia Winkleman branches out into CBD with Cannaray ambassadorship

The face of Head & Shoulders joins Cannaray's 'Join the CBD Revolution' campaign

Tinker, tailor: Why is there a surge of beauty brands reformulating already best-selling products?

Revamping classic formulations in response to industry innovation and changing consumer requirements can breathe new ...

Pure Beauty Awards extend entry deadline

Due to a influx of entries the event has extended the deadline for one more week, entries will now close 16 July 2021

MAC spreads self-love across Snapchat, TikTok and Spotify with Love Me campaign

The Estée Lauder-owned brand is celebrating its latest Liquid Lipcolour launch with colour matching lenses, positive ...

Beauty YouTubers are earning up to £600,000 annually

Video sharing platform proves a lucrative business for cosmetics content creators

Boots is first beauty partner of ITV’s shoppable content

Customers can discover cosmetics during screened programmes, kicking off with hit summer series ‘Love Island’

In Brief