Who has beaten Fenty Beauty to be crowned the most popular make-up brand of 2018?

MAC Cosmetics received the most beauty PR coverage of 2018, trumping highly anticipated Rihanna's Fenty Beauty for EMV across print, online and social media

picture of

Breaking News

Supermodel Adwoa Aboah teams up with Revlon to launch Gurls Talk make-up collection

Gurls Talk is an online community for young women to discuss social issues and was founded by the London-born model

Zoella unveils brunch inspired make-up collection with ColourPop cosmetics

The new beauty brand by Zoe Sugg features an eyeshadow palette, matte liquid lipsticks and more

Avon launches global digital-first training platform for Representatives

This is the latest initiative implemented by the brand in an effort to move into the fast-beauty category

Then and now: How to relaunch a sleeping beauty brand

Cosmetics Business discovers how to awaken a sleeping company with 142-year-young French organic skin care brand ...

Odore partners with Aptar to tap into demand for personalised sampling

Last year the smart sampling solution teamed up with British perfume brand Miller Harris

L’Oréal adds to saturated market of AI skin diagnostic tools

The AI intelligence, powered by L’Oréal-owned Modiface, uses 6,000 clinical images from its database to deliver ...

Exclusive: Deciem CEO Nicola Kilner on the company's future and why she is putting people first

Cult beauty brand owner and home of skin care line The Ordinary, Kilner reveals to Cosmetics Business her plans for ...

Kiehl’s achieves most mentioned skin care brand in 2018

Despite its success, the luxury American brand’s traction declined from 2017

Garnier teams up with Modiface to launch new AI powered try-on tool

The new Virtual Shade Selector tool helps consumers to find their best hair colour match

Personal care companies rise to the challenge of Sub-Saharan Africa's diverse consumer needs

Sub-Saharan Africa’s unique beauty markets combine tastes for tradition with international brand purchases. By Samuel ...

Beauty blossoms as in-house floristry is the latest trend to spring up in 2019

From luxury department stores to ethical soap brands, the retail flower shop movement is driven by the fragrance ...

A modern twist: The latest packaging trends for bottles and jars

Sonia Sharma analyses different pack types, shapes and materials for bottles and jars to discover standout trends ...

Kingdom of Beauty delivers beauty fit for royals with new subscription box service

The regal-themed boxes will feature products from brands including L’Oréal, Max Factor and Dior

Anticipating trends at in-cosmetics Global

In advance of this year’s in-cosmetics Global trade event in Paris, Imogen Matthews discovers who will be discussing ...