Acqua di Parma launches new Just Breathe campaign
The collection evokes the Italian Mediterranean where the campaign video is set
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Karlie Kloss joins the Estée Lauder ambassador sisterhood
Model, entrepreneur and philanthropist Karlie Kloss is now a global spokesperson and brand ambassador for the beauty ...
The smell of success: new films released for Guerlain's 190th anniversary
The Paris luxury fragrance house was founded by Pierre-François Pascal Guerlain in 1828
Ex-England footballer Rio Ferdinand named as new Panasonic Grooming ambassador
The back-centre football star is the first ambassador to feature in the brand’s #PlayWithStyle campaign
International Women's Day: How is beauty backing women in 2018?
With March ringing in International Women's Day, Women's History Month and Mother's Day in the UK, here are 6 ways – ...
Yardley reveals campaign starring Tigerlily Taylor
The heritage brand is embarking on a brand ‘reinvention’ to bring its image up to date
Freeman Beauty dubs April National Face Mask Month
The skin care brand has created National Face Mask Month in conjunction with the launch of its new campaign The Beauty ...
Munroe Bergdorf opens up about diversity in the beauty industry
Trans model and activist Munroe Bergdorf tells Cosmetics Business why brands need to stop seeing influencers as empty ...
YouCam seals AR partnership deal with Amway
Amway’s Artistry Virtual Beauty App becomes the latest AR experience to launch on YouCam
InstaNatural addresses skin concerns with revamped website
The brand will debut four new collections tailored around specific skin care concerns
How to know if activism is right for your beauty brand
As cosmetics brands prioritise standing up for causes they care about, is this a route all should consider?
The future of beauty: in-cosmetics Global 2018 to discuss trending topics
At this year’s in-cosmetics Global in Amsterdam, the Marketing Trends presentations will cover the beauty industry’s ...
Barbershop trend boosts male grooming while skin looks lacklustre
While the continued trend for beards and other facial hair is informing new product development, the cosmetics industry ...
Bobbi Brown founder undergoes Beauty Evolution with new company
The cosmetics entrepreneur's JustBobbi platform is inspired by her philosophy of beauty from within
Dooplex brings women of colour a hub for black-focused beauty
The e-tailer's Doo Rag blog aims to represent the voices of women of colour
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Most Popular in Marketing
- Karlie Kloss joins the Estée Lauder ambassador sisterhood
- The smell of success: new films released for Guerlain's 190th anniversary
- Acqua di Parma launches new Just Breathe campaign
- J-Beauty: Why Japan is set to topple K-Beauty in 2018
- Update: Deciem founder Brandon Truaxe clears up US office rumours
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