Influencer Laura Marano helps AcneFree promote skin positivity with new partnership

The L’Oréal-owned skin care brand has partnered with the American actress and musician in an effort to normalise acne for US teens

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Beauty Bay reveals ‘bold’ website rebrand

According to the social-first beauty retailer, it wanted to match its brand ethos with its new makeover

Venus overhauls airbrushed ads and joins body positivity movement

The Gillette Venus shaving brand also features women removing actual body hair in its new commercials

Johnson’s Baby helps certify 91 million unregistered children in Middle East and Africa

The beauty giant has teamed up with Save the Children to launch The Right Start initiative

Be honest, avoid banter and don't mention Trump: Social media etiquette for beauty brands

A new study has revealed what consumers want brands to do on social media and what are social faux pas

Degree teams up with Gen Z dance network to promote active lifestyle

The deodorant brand and online dance entertainment network DanceOn, founded by Madonna, will work together to inspire ...

Avon extends partnership with Liverpool FC Women to support CoppaFeel!

As part of Breast Cancer Awareness month the two organisations aim to engage with 5 million woman across the UK

Alternative energy: Why Ayurveda is the latest wellness trend to break into beauty

Established in India, the ancient health care practice is taking centre stage in the West thanks to a new generation of ...

Pantene tackles #BadHairDay’s with 14 day #GreatHairDay challenge

The new project aims to help consumers achieve better hair within 14 days

Bridging runway and retail: What can Fashion Week teach the beauty industry?

Abi Jacks from Rakuten Marketing talks to Cosmetics Business on how Fashion Week could elevate high street beauty ...

New textures and ethical claims keep the body care market in great shape

Body care has long played second fiddle to facial skin care. But the combination of modern textures and formats with ...

The brands leading the vegan revolution in 2018

A growing number of animal-free and cruelty-free brands are capitalising on the ethical beauty alternative

Think locally: Strategies for success in Southeast Asia's beauty markets

Southeast Asia comprises lucrative but very diverse beauty and personal care markets, so targeted approaches are ...

Estée Lauder Companies addresses Deciem's decision to temporarily close operations

The founder of skin care The Ordinary, Brandon Truaxe, announced earlier this week he would close the beauty business ...

How to thwart social media counterfeiters

At the Cosmetics Business Regulatory Summit, Emma Monks, Head of Trust & Safety at Crisp Thinking, gave her top ten ...