Pretty Little Liars actress Shay Mitchell fronts Cacharel Parfums’ Yes I Am campaign

The fragrance line comprises three scents and is said to celebrate a generation of empowered women

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Estée Lauder Companies turns the page for disadvantaged children with National Literacy Trust pledge

The owner of beauty brands including MAC, Clinique and Too Faced will support the estimated 800,000 children in the UK ...

Is 3D make-up set to take over screens and stores?

Led by 3D make-up artist and augmented reality specialist Ines Marzat, digital beauty is proving popular with brands, ...

Spain’s Germaine de Capuccini taps model Eugenia Silva as ambassador

The luxury brand said the fashion editor and businesswoman ‘perfectly’ represents the brand’s values

How brands are making a splash in the electrolyte skin care trend

These luxury beauty brands are finding new ways to reinvent the athleisure trend by offering consumers hydrating sports ...

Becca Cosmetics shows commitment to mental wellbeing with new partnership

The colour cosmetics brand will support journalist Bryony Gordon's organisation, Mental Health Mates, by promoting its ...

Serena Williams raises awareness of gender inequality with P&G brand Secret Deodorant

The American professional tennis player will work with the deodorant brand to progress the conversation around gender ...

Cosmetics Business reveals the 5 biggest wellness trends in new report

Wellness is becoming 'the code word for beauty'. This report reveals the white space opportunities for brands

Tickets for the 2020 Pure Beauty Global Awards are now on sale

An explosion of colour will hit Amsterdam in May as the winners of the 2020 Pure Beauty Global Awards are announced.

Givenchy taps British model Fran Summers as ambassador

The full details of the campaign and new scent will be released later in the year

The most memorable beauty campaigns of 2019

Cosmetics Business picks the adverts and marketing moments that defined the past 12 months

Cosmetics Business reveals 5 key trends shaping the rise of beauty activism

Beauty has become a playground for activism. It may not always be a safe space for brands to play in, but those who get ...

Moxi Loves founder opens up about life in business after Lord Alan Sugar's The Apprentice

Pamela Laird speaks to Cosmetics Business about the future of her beauty brand and entrepreneurial lessons from Alan ...

Unilever's cruelty-free beauty portfolio now includes Suave

The US hair and body care brand has earned the PETA-approved status

Allbeauty beats Boots and Superdrug as most competitively priced retailer

According to research by beauty comparison website Cosmetify, Allbeauty beat big beauty retailers Superdrug and Boots ...

In Brief