Skin Rocks by beauty authority Caroline Hirons has launched its biggest-ever campaign to support its next phase of expansion, after achieving 50% year-on-year growth for three consecutive years.
The ‘Make Skincare Make Sense’ campaign is a strategic shift for Skin Rocks from individual product storytelling towards a broader brand platform, designed to drive awareness, strengthen brand equity and reinforce its position as an authority in evidence-led skin care.
It aims to address the growing demand for expert-led skin care at “a time when consumers are increasingly moving away from trend-led ingredients and overcomplicated routines” read a company statement.
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Since launching in 2022, Skin Rocks has achieved four times growth, and this new integrated campaign is designed to reinforce the UK beauty brand's mission of bringing “clarity, credibility and education” back to skin care.
The campaign includes its first-ever nationwide out-of-home (OOH) advertising campaign, which included lighting up London’s famous Tower Bridge, as well as flyposting and a social media takeover.
Plus, a renewed visual identity designed to reinforce Skin Rock's core principles.
Skin Rocks new campaign on the streets
This is evident in its straightforward product naming, transparent consumer education, clinically substantiated claims and a simplified approach to routine building.
"I launched Skin Rocks after working with hundreds of brands and seeing the same issue over and over again,” said Hirons.
“Not with the products themselves, but with the way skin care was being marketed.
“People were overwhelmed, confused and misled by buzzwords and trends, rather than being given real education on what their skin actually needs.
“I wanted to create a brand that was results-led, honest and genuinely helpful."
Hirons’ Skin Rocks empire comprises consumer products, professional-only line Skin Rocks PRO, and a training academy which aims to take UK facialists’ skills to the next level.
In 2025, the company secured strategic investment from Redrice Ventures and JamJar, with participation from Saffie Investments, to accelerate its evolution.
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