In the second instalment of a six-part series, Ruth Harrison investigates the role of personalisation and product insight in beauty retail…
The retail industry has made great progress in the area of personalisation over the past decade, but is a lot of what we’re seeing now simply table stakes?
Should retailers be doing more to enhance user experience, and how can technology make this possible?
Retailers should consider moving to true personalisation – curation and personal service combined.
We’re starting to see this a lot more with the use of
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